Marketing Manager

• *About Iconiq Wellness :**

At Iconiq Wellness, we believe wellness is more than a product—it's a lifestyle.

We are redefining how people experience health, recovery, and performance by bringing together thoughtfully curated wellness solutions that combine innovation, design, and functionality. From luxury residences and hospitality spaces to fitness centres, corporate environments, and wellness destinations, we help create spaces that inspire healthier living.

As we continue to grow, we're looking for a creative and strategic Brand Manager who can help shape how the world experiences Iconiq Wellness.

• *About the Role :**

As the Brand Manager, you will be the custodian of the Iconiq Wellness brand. This role goes beyond marketing. You'll be responsible for building a brand that customers admire, partners trust, and employees are proud to represent. From brand strategy and product launches to experiential events, partnerships, digital storytelling, and retail experiences, you'll ensure every customer touchpoint reflects the premium identity of Iconiq Wellness. If you're passionate about creating meaningful brands, building memorable experiences, and bringing ideas to life, this role is for you.

• *What You'll Do**

• **1\. Brand Strategy \& Positioning***

● Define and strengthen the long\-term positioning of the Iconiq Wellness brand.

● Ensure consistency across all brand touchpoints, including digital, retail, events, partnerships, and communications.

● Develop brand guidelines and ensure they are consistently implemented across the organisation.

● Continuously evaluate market trends and consumer insights to keep the brand relevant and differentiated.

• **2\. Brand Campaigns \& Storytelling***

● Conceptualise and execute integrated brand campaigns across digital and offline platforms.

● Lead new product launches from a brand and communication perspective.

● Develop compelling brand narratives that resonate with premium consumers.

● Collaborate with content creators, designers, agencies, photographers, and videographers to create impactful brand assets.

• **3\. Brand Activations \& Experiences***

● Plan and execute premium brand activations, experiential events, product showcases, and wellness experiences.

● Build strategic partnerships with influencers, wellness experts, luxury brands, hospitality groups, architects, and fitness communities.

● Represent Iconiq Wellness at exhibitions, industry events, and networking opportunities.

● Create memorable customer experiences that strengthen brand affinity

• **4\. Marketing \& Growth***

● Work closely with the performance marketing team to ensure campaigns align with overall brand objectives.

● Support lead generation initiatives through compelling brand\-led marketing.

● Analyse campaign performance and customer engagement metrics to optimise future initiatives.

● Identify opportunities to increase brand visibility across online and offline channels.

• **5\. Cross\-Functional Collaboration***

● Partner with sales, product, operations, and leadership teams to ensure brand consistency across every customer interaction.

● Support the development of sales collateral, product communication, and customer\-facing materials.

● Ensure every touchpoint reflects the premium standards of Iconiq Wellness.

• *Who We're Looking For :**

We're looking for someone who combines creativity with strategic thinking and has a passion for building brands that people genuinely connect with.

You should have

● 4–7 years of experience in brand management, marketing, or brand strategy.

● Experience working with premium, luxury, lifestyle, wellness, hospitality, fitness, consumer, or design\-led brands will be highly preferred.

● Strong understanding of brand positioning, storytelling, and customer experience.

● Experience planning and executing brand activations, events, partnerships, and product launches.

● Excellent communication, project management, and stakeholder management skills.

● A keen eye for design, aesthetics, and attention to detail.

● Ability to manage multiple projects while working in a fast\-paced environment

Pay: ₹40,000\.00 \- ₹55,000\.00 per month

Work Location: In person