Marketing Manager

Marketing Manager

KAS MENTOR,  Thiruvananthapuram, Kerala

About the role

We are looking for a results\-driven Marketing Manager to lead and own our complete marketing ecosystem — from paid performance campaigns across Meta, Google and YouTube to brand strategy, community growth and vendor management.

You will work directly with the Business Head and coordinate with our Media Team for content production and organic activities. This is a high\-ownership role where your decisions directly impact lead volume, admission growth and marketing ROI.

What you will own

• Plan and manage all paid campaigns — Meta Ads, Google Ads (Search, Display, PMax), YouTube and LinkedIn
• Own monthly lead targets, CPL, ROAS and marketing budget utilization
• Analyse the full marketing funnel from ad impression through to admission and identify drop\-off points
• Build and execute marketing strategy — annual plans, quarterly plans, monthly campaign calendars
• Coordinate with the External Media Team for creative briefs, content approvals and publishing schedules
• Manage community growth across WhatsApp, Instagram, Facebook, LinkedIn and Telegram
• Oversee all vendor relationships including agencies, freelancers and technology providers
• Submit daily, weekly and monthly performance dashboards to leadership
• Work cross\-functionally with the Sales Team to align on lead quality, feedback and conversion rates
• Manage tracking infrastructure: Meta Pixel, Google Analytics 4, GTM, Conversion API, UTM parameters

What we are looking for

• 3–6 years of hands\-on marketing experience with at least 2 years running paid campaigns independently
• Proven track record of managing ₹5L\+ monthly ad budgets on Meta and/or Google Ads
• Strong command of Meta Business Suite, Google Ads, Google Analytics 4 and Google Tag Manager
• Experience with CRM tools and lead management workflows
• Ability to read campaign data, identify trends and take fast corrective action
• Strong written communication — for briefs, reports and stakeholder updates
• Comfortable coordinating with external creative teams and managing vendor deliverables
• Self\-starter who takes ownership without requiring micromanagement

Nice to have

• Experience in the education, ed\-tech or training institute sector will added advantage
• Familiarity with SEO, Google Search Console and content\-led growth
• Working knowledge of landing page tools (Unbounce, Webflow or similar)
• Experience managing WhatsApp or Telegram communities at scale
• LinkedIn Ads or YouTube Ads campaign experience
• Basic understanding of conversion rate optimisation (CRO)

What we offer

• Competitive salary with performance\-linked incentives
• Direct reporting to the CEO— high visibility and fast career growth
• Full ownership of the marketing function with budget authority

If you are interested, please share your profile with us at hr@kasmentor.com.

Pay: ₹30,000\.00 \- ₹70,000\.00 per month

Work Location: In person