Marketing Manager- Martech & Digital / B2G (Events & Exhibition Industry)

• *Hiring for a leading MNC into Events \& Exhibition Industry:**

• *Job Title: Marketing Manager (IMW) \- Martech / B2G Marketing specialist**

• *Job location: Delhi**

• *Key responsibilities:**

• *Marketing Strategy \& Campaign Management**

• Assist the Director – Business Development in developing and optimizing marketing strategies aligned with exhibition objectives.
• Plan, execute, and monitor integrated marketing campaigns across digital and traditional channels, including social media, email marketing, SEO, SEM, and advertising.
• Support sales teams with market insights, positioning, and go\-to\-market strategies.

• *Brand \& Budget Management**

• Assist in managing marketing budgets, ensuring effective allocation of resources and maximum ROI.
• Maintain consistency in brand messaging, visual identity, customer experience (CX), and communication across all marketing platforms and collaterals.

• *Market Research \& Analytics**

• Conduct market research to analyze industry trends, customer behavior, competitor activities, and emerging opportunities.
• Track campaign performance through KPIs, generate reports, and recommend optimization strategies.

• *Government Sector Marketing**

• Develop and implement marketing initiatives targeting Government departments, Ministries, PSUs, and public sector organizations.
• Design campaigns aligned with government priorities, policies, and initiatives.
• Create marketing content including whitepapers, case studies, policy briefs, presentations, and promotional materials.
• Collaborate with government agencies, PSUs, ministries, and industry associations for joint marketing initiatives.

• *Event \& Stakeholder Management**

• Lead and oversee on\-site execution of exhibitions and events.
• Manage high\-value visitors, buyers, VIPs, media representatives, association leaders, vendors, and internal stakeholders to ensure seamless event delivery.
• Participate in and promote government events, summits, exhibitions, and industry forums.

• *Process \& Compliance**

• Ensure adherence to organizational processes, systems, compliance standards, and government communication guidelines.
• Coordinate effectively with Sales, Projects, Operations, and external partners to achieve business objectives.

• *Required Skills \& Experience**

• Excellent written and verbal communication skills.
• Strong understanding of digital marketing, including SEO, SEM, SMO, PPC/CPC, Google Ads, Google Analytics, social media, and email marketing.
• Experience with customer data platforms, audience segmentation, marketing automation, and campaign orchestration tools.
• Proficiency in marketing analytics and performance measurement.
• Strong analytical skills with the ability to interpret market trends, customer behavior, and campaign data.
• Creative mindset with the ability to generate innovative marketing ideas and adapt to evolving technologies and trends.
• Excellent organizational, planning, and project management abilities.
• Results\-oriented with strong attention to detail.
• Excellent interpersonal skills and ability to work effectively in cross\-functional and cross\-cultural environments.
• Experience in exhibitions, B2B marketing, events, government sector marketing, or public sector engagement will be an added advantage.

Pay: ₹1,500,000\.00 \- ₹2,000,000\.00 per year

Experience

• Total : 10 years (Preferred)
• B2B /B2G Marketing: 8 years (Preferred)
• Digital / Martech: 8 years (Preferred)

Location

• Delhi, Delhi (Delhi) (Preferred)

Work Location: In person