Marketing Manager

• *Location:** Khar West, Mumbai

• *Working Hours:** Full\-time, UK Timings (12:30 PM IST to 9 PM)

• *Experience:** 6\-8 years

• *Salary**: INR 8 – 13 lakhs per annum

• *About Us:**

• *My Digital Shelf** is a leading platform in the B2B FMCG industry, specialising in high\-impact conferences, summits, and media engagements across the UK, UAE, Europe, and North America. Our mission is to empower consumer goods brands with forward\-thinking strategies through events, content, and digital engagement.

We are looking for a **strategic, creative, and results\-driven Marketing Manager** to join our growing team. You’ll take the lead in delivering innovative, multi\-channel campaigns that drive attendee registrations, elevate sponsor visibility and revenue, and strengthen My Digital Shelf’s presence as a global thought\-leader.

• *Key Responsibilities:**

• *Campaign Strategy \& Execution**

• Develop and execute strategic, insight\-led marketing plans for our events to meet attendance and revenue targets.
• Run and monitor integrated campaigns across email, social media, partnerships, content, SEO, and paid channels.
• Write compelling copy and create engaging content for email newsletters, event brochures, social media, and websites.
• Lead the team’s database segmentation and list\-building efforts to improve targeting and performance.

• *Digital \& Content Marketing**

• Oversee SEO best practices and website visibility for each event.
• Oversee all website updates through coordination with internal teams and freelancers.
• Collaborate on blog content and speaker/editorial promotion to drive audience interest and organic reach.
• Support sponsorship and exhibitor visibility with tailored content and promotional support.

• *Stakeholder Collaboration \& Team Leadership**

• Work closely with our commercial, content, and operations teams to align messaging, deadlines, and business objectives.
• Collaborate with a wider support network of **in\-house team members and trusted freelancers** across design, marketing, and web.
• Facilitate external communication with partners, speakers, and media outlets to maximise campaign effectiveness and event engagement.
• Building strategic partnerships with industry organisations to expand brand reach

• *What success looks like:**

• Growth in visitor numbers and exhibitor bookings
• Increased event\-driven revenue
• A better experience for all event attendees
• Clear, data\-backed results from marketing efforts

• *What We’re Looking For:**

• **6\+ years** of B2B marketing experience – ideally in events, conferences, or media.
• Strong copywriting, email marketing, and digital campaign experience.
• Excellent **written and verbal communication** skills – with fluency in English.
• Experience using tools such as HubSpot, Mailchimp, Canva, WordPress, LinkedIn Campaign Manager, and Google Analytics.
• Solid understanding of SEO, digital visibility, and multi\-channel campaign delivery.
• Meticulous attention to detail and ability to manage multiple projects simultaneously.
• Proactive, organised, and collaborative – comfortable working in a fast\-paced, entrepreneurial environment.
• Experience proofreading, managing timelines, and coordinating stakeholders internally and externally.
• Comfortable working independently and with remote teams across time zones.

• *Why Join My Digital Shelf?**

• Join a **fast\-growing, global team** with the energy of a startup and the credibility of an established industry player.
• Work with a **diverse network** of freelancers and internal staff across design, marketing, content, and tech.
• Lead marketing for summits that bring together **industry leaders in FMCG, retail, eCommerce, data, and digital transformation**.
• Enjoy **autonomy, variety, and real impact** on our marketing and business growth.

Pay: ₹800,000\.00 \- ₹1,300,000\.00 per year

Application Question(s)

• Current CTC
• Expected CTC
• Total years of experience in marketing

Work Location: In person