Marketing Manager

• *Role Purpose**

Design and execute the complete 360° marketing campaign for the school's launch — building brand visibility across Gurugram and generating a qualified enquiry pipeline for the admissions in\-charge.

• *Key Responsibilities**

• **360° campaign strategy:** Build the launch marketing plan and calendar covering digital, outdoor, print, radio, BTL activations and PR; own the budget and vendor ecosystem.
• **Digital \& performance:** Run lead\-generation campaigns on Google, Meta (Facebook/Instagram) and YouTube; manage landing pages, SEO and the school website; track CPL and lead quality with the admissions in\-charge.
• **Outdoor (OOH):** Plan hoardings, gantries, mall/market branding and society gate branding across SPR, Golf Course Ext. Road, Sohna Road and New Gurugram sectors.
• **BTL \& alliances:** Execute RWA/society activations, pre\-school tie\-ups, mall kiosks, community events, corporate\-park outreach and referral programs.
• **Content \& social:** Manage social media presence, content calendar, parent testimonials, teacher spotlight videos and influencer/mom\-blogger collaborations.
• **PR:** Handle press releases, media relations, education supplements and launch\-event coverage.
• **Analytics:** Publish weekly dashboards — spend, leads, CPL, source\-wise conversion — and iterate the media mix accordingly.

Pay: ₹60,000\.00 \- ₹90,000\.00 per month

Work Location: In person