Marketing Manager

Strategic Launch \& Brand Awareness

• **Launch Campaigns**: Design and execute grand opening events, media releases, and inaugural discounts.
• **Brand Identity**: Ensure consistent use of logos, colors, and messaging across signs, brochures, and digital assets.
• **Market Research**: Analyze local competitors to identify gaps in services, pricing, or patient convenience.
• **USP Positioning**: Highlight the hospital's unique selling propositions, such as advanced lasik machines or renowned surgeons.

Local \& Community Outreach (B2C)

• **Screening Camps**: Organize free community eye check\-up camps in residential areas and senior centers.
• **Corporate Tie\-ups**: Pitch corporate vision wellness packages to local offices and factories.
• **School Programs**: Launch pediatric eye health awareness campaigns at local schools to drive optical sales.
• **RWA Engagement**: Partner with Resident Welfare Associations to build trust among neighborhood families.

Referral \& Doctor Network Marketing (B2B)

• **CME Events**: Organize Continuing Medical Education (CME) seminars to introduce your surgeons to local general physicians.
• **Optician Outreach**: Build a referral network with standalone opticians who do not have in\-house ophthalmologists.
• **Physician Visits**: Conduct regular field visits to neighborhood clinics to distribute the hospital's referral kits.

Digital \& Content Marketing

• **Local SEO**: Optimize the hospital's Google Business Profile to rank high for "eye hospital near me" searches.
• **Website Management**: Coordinate with developers to update doctor profiles, services, and online booking features.
• **Social Media**: Create educational content, patient testimonial videos, and surgery explainers for Instagram, Facebook, and YouTube.
• **Performance Ads**: Run targeted Google and Meta ads to capture high\-intent patients searching for cataract or Lasik surgeries. \[1]

Budgeting, Analytics \& Reporting

• **ROI Tracking**: Monitor the patient acquisition cost (PAC) across different marketing channels.
• **Budget Allocation**: Distribute the marketing budget efficiently between offline camps, print media, and digital ads.
• **Footfall Analytics**: Trace how new patients heard about the hospital to identify the most profitable campaigns.

Pay: From ₹15,000\.00 per month

Work Location: In person