Marketing Manager

Roles and Responsibilities

• Develop and implement marketing strategies to promote hospital services and healthcare facilities.
• Plan and execute digital marketing campaigns, social media promotions, and online advertising.
• Build and maintain relationships with referring doctors, clinics, healthcare professionals, and corporate organizations.
• Identify new business opportunities and develop referral networks to increase patient visits.
• Coordinate with the Public Relations team to improve the hospital's brand image and reputation.
• Conduct market research and competitor analysis to identify growth opportunities.
• Plan and organize health camps, medical awareness programs, promotional events, and community outreach activities.
• Develop corporate tie\-ups with companies, insurance providers, TPAs, and other healthcare partners.
• Monitor marketing performance, patient acquisition, campaign effectiveness, and business growth.
• Prepare marketing budgets, reports, presentations, and performance analysis.
• Coordinate with hospital departments to promote OPD, IPD, diagnostic, surgical, and specialty services.
• Manage promotional materials, brochures, advertisements, and hospital branding activities.
• Ensure all marketing activities comply with healthcare regulations, ethical standards, and patient confidentiality requirements.
• Lead, supervise, and motivate the marketing team to achieve targets.
• Report marketing progress, campaign results, and strategic recommendations to hospital management.

Experience : Experienced/freshers can also apply

Benefits

• Provident Fund

Work Location: In person