Marketing Manager

• *Post :** Marketing Manager

• *Organisation Name** : SVKM NMIMS Global University, Dhule

• *Job Location** : Dhule, Maharashtra

• *Qualification and Work Experience:**

Full\-time MBA from a recognised University specialising in marketing with a strong focus on digital marketing.

8 to 10 years of experience in a marketing agency or with a brand in a performance marketing role.

• *Duties \& Responsibilities:**

• Develop strategies to create awareness for the school/campus and drive quality traffic to the website/landing pages.
• Establish marketing goals based on past performance and market forecasts.
• Liaison with the media, creative, PR agencies, and social media teams to ensure marketing projects come to fruition.
• Experiment with various organic \& paid acquisition channels \- content creation \& curation, search, social media, and lead generation campaigns.
• Liaison with the creative agency to produce valuable and engaging content for the website and landing pages.
• Research and analyse market trends, demographics, competitor products \& pricing, and other relevant information to formulate marketing strategies.
• Track all marketing data, create detailed reports and weekly and monthly presentations.
• Coordinate with PR teams to develop integrated communication strategies that align with marketing objectives and enhance brand reputation.
• Collaborate with social media teams to ensure consistent brand messaging and optimise social media campaigns for maximum engagement and reach.
• Apply performance marketing fundamentals, including campaign optimisation, budget allocation, and ROI measurement, to improve marketing effectiveness.
• Analyse campaign performance, identify trends, and make data\-driven decisions for continuous improvement.
• Manage paid advertising campaigns (PPC, social media ads) in coordination with the Performance Marketing team to maximise ROI.