Marketing Manager

• *Designation:** Marketing Manager – Food \& Beverages
• *Department:** Marketing
• *Reports To:** Management / Director

Key Responsibilities

• **Marketing Strategy:** Develop and implement marketing strategies to increase brand awareness, customer acquisition, and sales across F\&B products and outlets.
• **Sales Growth:** Plan and execute marketing campaigns to achieve sales targets, increase market share, and drive business growth.
• **Brand Management:** Build and strengthen the company's brands through advertising, promotions, digital marketing, and on\-ground activities.
• **Digital Marketing:** Oversee social media, online advertising, influencer collaborations, content planning, and digital campaigns.
• **Market Research:** Analyze market trends, customer preferences, competitor activities, and industry developments to identify new business opportunities.
• **Campaign Management:** Plan and execute promotional campaigns, product launches, seasonal offers, and customer engagement initiatives.
• **Budget Management:** Prepare and manage marketing budgets, monitor campaign expenditure, and measure return on investment (ROI).
• **Distribution \& Channel Marketing:** Work with the sales team to support distributors, retailers, channel partners, and outlet\-level promotions.
• **Team Leadership:** Lead and coordinate the marketing team, agencies, designers, and external vendors to ensure timely execution of marketing plans.
• **Performance Monitoring:** Track sales growth, campaign performance, customer acquisition, brand visibility, and other key marketing metrics.
• **Cross\-Functional Coordination:** Work closely with sales, operations, production, and management teams to align marketing activities with business objectives.
• **Reporting:** Prepare regular reports on marketing performance, campaign results, budgets, and future growth strategies.

Required Qualifications \& Experience

• Bachelor's degree in Marketing, Business Administration, or a related field; an MBA in Marketing is preferred.
• 5–8 years of relevant marketing experience, preferably in the food and beverage industry.
• Experience in brand management, sales\-driven marketing, product launches, and campaign management.
• Strong understanding of both digital and traditional marketing.
• Proven experience managing marketing budgets and leading teams.
• Strong analytical, communication, negotiation, and leadership skills.

Key Performance Indicators (KPIs)

• Revenue and sales growth.
• Market share and brand awareness.
• Marketing campaign ROI.
• Customer acquisition and retention.
• New product launch performance.
• Marketing budget efficiency.
• Distribution and channel marketing effectiveness.
• Achievement of marketing objectives and timelines.

Pay: ₹25,000\.00 \- ₹40,000\.00 per month

Work Location: In person