Marketing Manager

• *POSITION: MARKETING MANAGER**

• *About Us**

Vibrant Publishers is a leading independent publisher of academic and test preparation books, dedicated to making learning accessible and practical. With a strong presence in business, technology, and test preparation, our books are trusted by students, educators, and professionals worldwide. We are seeking a Marketing Manager to drive our marketing and communications strategy, lead campaigns, and manage a small team, including Marketing \& PR Executives.

• *Job Summary**

The Marketing Manager will be responsible for **planning, implementing, and overseeing marketing strategies** to strengthen Vibrant Publishers’ brand presence, expand market reach, and drive sales growth. This role requires a blend of strategic thinking, creativity, and hands\-on execution, along with team management skills.

• *Key Responsibilities**

• *Strategy \& Planning**

• Develop and implement comprehensive marketing strategies to promote books across domestic and international markets.
• Define positioning, messaging, and go\-to\-market strategies for new and existing titles.
• Monitor competitor activities and industry trends to adapt strategies.

• *Team Leadership**

• Lead, mentor, and supervise the Marketing \& PR Executive and interns.
• Oversee execution of day\-to\-day marketing tasks, ensuring alignment with strategy.
• Coordinate with authors, professors, influencers, and external vendors.

• *Campaign \& PR Management**

• Manage digital and offline marketing campaigns, including social media, email, SEO/SEM, and events.
• Build relationships with professors, institutions, and industry professionals to expand reach.
• Plan and execute PR initiatives to enhance brand visibility and reputation.

• *Collaboration \& Reporting**

• Work closely with Sales, Editorial, and Design teams to align campaigns with organizational goals.
• Track KPIs, prepare marketing reports, and present outcomes to Directors.
• Ensure consistency of brand voice across all communication platforms.

• *Requirements**

• Bachelor’s degree in Marketing, Business Administration, Communications, or related field. Master’s preferred.
• 5–8 years of marketing experience, with at least 2 years in a managerial role.
• Proven experience in **digital marketing, content marketing, and PR management**.
• Strong leadership and project management skills.
• Excellent communication and interpersonal abilities.
• Proficiency in **Google Suite, MS Office, CRM tools, and digital marketing platforms**.
• Familiarity with academic publishing or education sector marketing is a plus.

• *What We Offer**

• Competitive annual salary in the range of **₹8,00,000 – ₹12,00,000**, based on experience.
• Opportunity to shape marketing strategy for a growing publishing house.
• Exposure to **international markets and global publishing trends**.
• A collaborative and growth\-oriented environment.

• *How to Apply:**

CLICK TO APPLY\- **https://forms.gle/KX2fTMXU1bVbQkY79**

Pay: ₹200,000\.00 \- ₹1,200,000\.00 per year

Benefits

• Flexible schedule

Work Location: In person