Marketing Operations & Communications Lead

• *About the Role**

We are looking for an experienced Marketing Operations \& Communications Lead to run the systems behind WWUGL’s marketing: CRM, email marketing, automation and reporting. You will make sure every lead is captured, tracked, nurtured and passed to the right sales team, and that the business can see which marketing activity drives enquiries and revenue. You will also handle PR, content and day\-to\-day marketing projects. You will report to the Marketing Manager (UK).

• *Key Responsibilities**

• Own marketing data in the CRM and keep the database clean, segmented, accurate and compliant
• Write, build and send email campaigns, newsletters and broadcasts to customers and prospects
• Design and run automated nurture journeys, lead scoring and lead routing to the sales, tenders and account management teams
• Set up lead attribution so every enquiry is tracked from website form to closed business
• Produce monthly dashboards on leads, conversions, campaign performance and pipeline contribution
• Manage integrations between the website, CRM, customer portals and other systems
• Agree lead definitions and hand\-off processes with the sales teams, and make sure follow\-up happens
• Support sales and tender teams with proposal copy, customer emails and campaign data
• Draft and issue press releases, maintain the media list and build trade media relationships
• Support events such as open days, site visits and trade shows
• Write articles, case studies and newsletters in line with the content calendar
• Run the marketing tracker, manage requests, approvals and deadlines across the team and suppliers
• Maintain the claims register so only approved facts and figures are published
• Ensure all data and email activity complies with UK/EU GDPR and PECR

• *Requirements**

• 5\+ years of experience in CRM, email marketing or marketing operations
• Advanced hands\-on experience with a CRM or automation platform such as Odoo, HubSpot or Salesforce
• Experience building automated email journeys, lead scoring and audience segmentation
• Strong analytical skills, with confidence in building reports and dashboards
• Excellent B2B writing skills for articles, emails, newsletters and press releases
• Experience managing marketing projects, deadlines and multiple stakeholders
• Working knowledge of UK/EU GDPR and data\-protection rules
• Excellent written and spoken English
• Willingness to work UK business hours
• Degree in Marketing, Communications, Business or a related field, or equivalent experience

• *Good to Have**

• Experience supporting international B2B sales teams with long sales cycles
• CRM administration or certification (Odoo, HubSpot or Salesforce)
• Experience with Zapier, APIs or system integrations
• Experience with Google Analytics 4, Looker Studio or Power BI
• PR experience and trade media contacts
• CIM or CIPR qualification

• *What We Offer**

• The chance to own the marketing systems of a £100m\+ international business
• Direct work with UK leadership and sales teams
• Training, onboarding and ongoing professional

Pay: Up to ₹1,500,000\.00 per year

Benefits

• Health insurance
• Leave encashment
• Paid sick time
• Provident Fund

Work Location: In person