Marketing & Sales Head

Job Description: B2C Sales HeadJob Title

• *B2C Sales Head**

Department

Sales

Reporting To

Chief Executive Officer (CEO) / Chief Sales Officer (CSO) / Business Head

Job Summary

We are seeking an experienced and results\-driven B2C Sales Head to lead and scale our consumer sales business. The ideal candidate will be responsible for developing and executing sales strategies, driving revenue growth, leading high\-performing sales teams, and delivering an exceptional customer experience. This role requires a strategic thinker with strong leadership capabilities and a proven track record of achieving ambitious sales targets.

Key Responsibilities

• Develop and implement the overall B2C sales strategy aligned with business objectives.
• Lead, mentor, and motivate regional and field sales teams to achieve revenue and growth targets.
• Drive customer acquisition, retention, and lifetime value through effective sales initiatives.
• Establish sales targets, KPIs, and performance metrics for teams and individuals.
• Monitor sales performance, analyze trends, and implement corrective actions where required.
• Identify new market opportunities, customer segments, and expansion strategies.
• Collaborate with Marketing to execute lead generation and customer engagement campaigns.
• Work closely with Product, Operations, and Customer Support teams to improve the customer journey.
• Manage sales forecasting, budgeting, and revenue planning.
• Build and maintain strong relationships with key customers and strategic partners.
• Ensure CRM adoption, accurate sales reporting, and data\-driven decision\-making.
• Recruit, train, and develop high\-performing sales professionals.
• Maintain compliance with company policies and industry regulations.

Required Qualifications

• Bachelor's degree in Business, Marketing, or a related field.
• MBA preferred.
• 10–15\+ years of experience in B2C sales, with at least 5 years in a leadership role.
• Demonstrated success in managing large sales teams and delivering consistent revenue growth.
• Experience in sales planning, forecasting, and business development.

Required Skills

• Strong leadership and team management
• Strategic planning and execution
• Revenue growth and business expansion
• Customer acquisition and retention
• Sales forecasting and pipeline management
• Negotiation and closing skills
• CRM platforms (Salesforce, HubSpot, Zoho, etc.)
• Data analysis and reporting
• Excellent communication and stakeholder management
• Problem\-solving and decision\-making

Key Performance Indicators (KPIs)

• Revenue achievement against target
• Sales growth (%)
• Customer acquisition
• Customer retention rate
• Conversion rate
• Average revenue per customer
• Sales team productivity
• Forecast accuracy
• Customer satisfaction (CSAT/NPS)

Pay: ₹50,000\.00 \- ₹80,000\.00 per month

Benefits

• Cell phone reimbursement
• Health insurance
• Internet reimbursement
• Leave encashment
• Life insurance
• Paid sick time
• Paid time off
• Provident Fund

Work Location: In person