Measurement & Tracking Manager

Choosing Capgemini means choosing a company where you will be empowered to shape your career in the way you’d like, where you’ll be supported and inspired by a collaborative community of colleagues around the world, and where you’ll be able to reimagine what’s possible. Join us and help the world’s leading organizations unlock the value of technology and build a more sustainable, more inclusive world.

• *Your Role**
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The Measurement \& Tracking Analyst supports the delivery and ongoing operation of consumer brand and category incidence tracking activities. The role helps ensure that tracker questionnaires, market and brand scope, taxonomies, reporting platforms, KPI frameworks and analytical outputs remain business relevant, methodologically robust, consistent across markets and aligned to Global, Regional, Cluster and Market decision needs.

The role combines hands\-on tracker support with execution of tracker operations, data quality, supplier delivery, reporting automation and insight generation. It works with measurement specialists and partners with agencies and analytics teams, and translates tracker evidence into clear implications for brand, category, portfolio, launch and communication decisions.

• *In this Role you will play key role in**
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• Bachelor's degree in Marketing, Market Research, Statistics, Economics, Business, Data Analytics or a related discipline; postgraduate qualification preferred.
• 3 to 5 years of experience in consumer and market measurement, continuous tracking research, brand health, category incidence, quantitative insights or a closely related field.
• Practical experience supporting tracker programmes, including questionnaire design, taxonomy governance, fieldwork, supplier management, data quality and reporting.
• Working knowledge of quantitative research methods, survey design, KPI frameworks, brand equity measurement, trend analysis and interpretation of continuous data.
• Exposure to reporting\-platform, dashboard, cross\-tab or reporting\-automation initiatives with analytics and technology teams.
• Experience collaborating with measurement specialists and supporting Global, Regional, Cluster and Market stakeholders in a CPG / FMCG or regulated consumer environment.
• *Your Profile**
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• Consumer brand and category incidence tracker strategy, design and evolution.
• Stakeholder requirements, survey scope, market coverage, questionnaires and master brand lists.
• Measurement taxonomies, KPI definitions, analysis plans and reporting standards.
• Agency and supplier governance across fieldwork, quality, timing and corrective actions.
• Survey, respondent, coding and data quality controls, triangulation and issue resolution.
• Tracker data ingestion, cleaning, consolidation, version control and integration with global data environments.
• Reporting platforms, templates, cross\-tab tools, dashboards and recurring\-report automation.
• Brand health, category, purchase behaviour, channel and launch\-performance analytics.
• Embedding tracker insights into brand, category, portfolio and communication decisions.

Capgemini is an AI\-powered global business and technology transformation partner, delivering tangible business value. We imagine the future of organizations and make it real with AI, technology and people. With our strong heritage of nearly 60 years, we are a responsible and diverse group of 420,000 team members in more than 50 countries. We deliver end\-to\-end services and solutions with our deep industry expertise and strong partner ecosystem, leveraging our capabilities across strategy, technology, design, engineering and business operations. The Group reported 2024 global revenues of €22\.1 billion.

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