Media Buyer (Meta Ads)

• **About Media NV***

Established in 2014, Media NV is a multinational company headquartered in North America, with offices in Ahmedabad and Chandigarh, India. We provide digital marketing and IT services to clients across North America and Canada, helping businesses strengthen their online presence and achieve measurable growth.

At Media NV, we believe in teamwork, continuous learning, and delivering results that contribute to our clients’ success.

• *Location:** Remote, India
• *Experience:** 4–5 Years
• *Employment Type:** Full\-Time
• *Work Schedule:** Monday–Friday
• *Working Hours:** 5 PM IST \- 2 AM IST

• **Job Summary:***

We are looking for an experienced, performance\-driven **Media Buyer – Meta Ads** to plan, execute, manage, and scale paid advertising campaigns across Facebook and Instagram.

The ideal candidate will have strong hands\-on experience in Meta Ads Manager, paid media strategy, audience research, creative testing, budget management, and campaign optimization. You should understand how to turn advertising data into actionable marketing strategies that improve lead generation, conversions, customer acquisition, and return on ad spend (ROAS).

• **Key Responsibilities***

• Plan, launch, manage, and optimize Meta advertising campaigns across Facebook and Instagram.
• Develop performance marketing strategies aligned with client objectives, including lead generation, conversions, and customer acquisition.
• Conduct audience research, competitor analysis, market research, and targeting analysis to identify new growth opportunities.
• Manage advertising budgets, optimize bidding strategies, and allocate spending based on campaign performance.
• Monitor and improve key performance metrics, including CPA, CPL, CPC, CTR, CPM, conversion rate, and ROAS.
• Analyze campaign data to identify performance gaps, diagnose issues, and implement optimization strategies.
• Conduct A/B testing of ad creatives, copy, audiences, placements, offers, and campaign structures.
• Collaborate with designers and content teams to develop effective ad creatives, videos, messaging, and promotional concepts.
• Monitor creative fatigue and plan regular creative testing and refreshes to maintain campaign performance.
• Scale successful campaigns while maintaining cost efficiency and achieving performance targets.
• Monitor campaign pacing and performance trends, providing forecasts and recommendations for budget adjustments.
• Review Meta Pixel, Conversions API, and conversion tracking data to identify tracking discrepancies and support accurate reporting.
• Prepare regular campaign performance reports with actionable insights, recommendations, and next steps.
• Stay updated on Meta advertising policies, platform changes, industry trends, and emerging performance marketing strategies.
• Coordinate with internal teams and communicate campaign updates, challenges, and recommendations clearly.

• **Required Skills \& Qualifications***

• 4–5 years of hands\-on experience in paid media buying or performance marketing, with strong expertise in Meta Ads.
• Proven experience managing and optimizing Facebook and Instagram advertising campaigns.
• Strong understanding of campaign objectives, campaign structures, audience targeting, bidding strategies, and budget allocation.
• Experience with lead generation, conversion optimization, and performance\-driven advertising.
• Ability to analyze campaign data and make informed decisions to improve advertising results.
• Strong understanding of marketing funnels, customer acquisition, retargeting, and audience segmentation.
• Experience with creative strategy, A/B testing, and performance\-based creative optimization.
• Familiarity with Meta Pixel, Conversions API, and conversion tracking.
• Proficiency in reporting and data analysis using spreadsheets and advertising dashboards.
• Strong analytical thinking, problem\-solving, and decision\-making skills.
• Good written and verbal communication skills.

Pay: ₹40,000\.00 \- ₹60,000\.00 per month

Benefits

• Flexible schedule

Work Location: Remote