Meta Ads Analyst (D2C, Meta)

• *Role \& Responsibilities**

Campaign Setup \& Execution

● Execute, set up, launch, and manage advertising campaigns across Meta

(Facebook \& Instagram)

● Create and manage Sales, Lead Generation, Traffic, Retargeting, ABO, CBO,

and Advantage\+ Shopping campaigns

● Configure campaign objectives, budgets, bidding strategies, schedules, and

placements

● Upload creatives, ad copies, headlines, and CTAs accurately

● Ensure campaigns follow internal naming conventions and account structure

● Perform campaign QA before launch to ensure error\-free execution

Campaign Optimization

● Monitor campaign performance daily and take timely optimization actions

● Pause underperforming campaigns and scale winning campaigns

● Optimize budgets, audiences, placements, and creatives to improve efficiency

● Refresh fatigued creatives and maintain healthy campaign performance

● Execute A/B tests across creatives, audiences, offers, and campaign structures

● Maintain optimal campaign performance while reducing acquisition costs

Audience Management

● Build and manage Broad, Interest\-Based, Lookalike, Custom, and Retargeting

Audiences

● Create audience exclusions to minimize overlap

● Monitor audience performance and recommend improvements

Analytics \& Reporting

● Pull and analyze campaign performance data from Meta Ads Manager

● Track and monitor key performance metrics including ROAS, CPA, CAC, CPC,

CPM, CTR, CVR, Frequency, and Spend

● Identify optimization opportunities based on campaign performance

● Prepare daily, weekly, and monthly performance reports with actionable insights

● Highlight performance trends and recommend next steps

Budget Management \& Scaling

● Manage daily, weekly, and monthly advertising budgets efficiently

● Allocate budgets based on campaign performance

● Scale winning campaigns while maintaining efficiency and profitability

● Monitor budget pacing and ensure effective spend utilization

Tracking \& Attribution

● Ensure proper Pixel implementation and event tracking

● Verify Conversion API (CAPI) setup and event mapping

● Validate campaign tracking, UTMs, and attribution settings

● Troubleshoot tracking issues and coordinate with the technical team when

required

• *Account Management**

● Monitor overall account health and campaign delivery

● Troubleshoot campaign issues and delivery bottlenecks

● Maintain a clean and organized Meta Ads account structure

● Stay updated with Meta platform updates, policies, and best practices

Ideal Candidate

• Strong Meta Performance Marketing / Meta Ads Executive Profiles.
• Mandatory (Experience 1\): Must have 1\+ years of hands\-on experience managing Meta Ads (Facebook \& Instagram) campaigns for D2C, E\-commerce, or Digital Marketing Agency clients.
• Mandatory (Experience 2\): Proven experience in launching, managing, optimizing, and scaling Meta advertising campaigns, including Sales, Lead Generation, Traffic, Retargeting, ABO, CBO, and Advantage\+ Shopping campaigns.
• Mandatory (Experience 3\): Strong hands\-on expertise in Meta Ads Manager, including campaign setup, audience creation, budget allocation, bidding strategies, placements, ad uploads, campaign QA, and account structuring.
• Mandatory (Experience 4\): Strong experience in campaign optimization through A/B testing, creative refreshes, audience optimization, budget scaling, and improving campaign performance while reducing CPA/CAC.
• Mandatory (Experience 5\): Strong analytical skills with hands\-on experience tracking and optimizing key performance metrics such as ROAS, CPA, CAC, CPC, CPM, CTR, CVR, Frequency, and Spend using Meta Ads Manager and Excel/Google Sheets.
• Mandatory (Experience 6\): Basic hands\-on knowledge of Meta Pixel, Conversion API (CAPI), event tracking, attribution, UTM tracking, and troubleshooting tracking issues.
• Mandatory (Domain): Must have prior experience working with D2C, E\-commerce, Consumer Brands, Health \& Wellness Brands, or Performance Marketing Agencies managing Meta Ads campaigns.

Work Location: In person