Meta Ads Associate

• *Key Responsibilities**

• Plan, launch, and optimize Meta (Facebook \& Instagram) advertising campaigns targeting international markets.
• Execute lead generation campaigns across multiple geographies while maintaining cost efficiency.
• Monitor campaign performance daily and optimize targeting, bidding, creatives, placements, and budgets.
• Conduct A/B testing for ad creatives, audiences, landing pages, and campaign structures to improve conversion rates.
• Analyze campaign metrics such as CPL, CTR, CPC, CPM, ROAS, and conversion rates to drive continuous improvement.
• Create audience segments using custom audiences, lookalike audiences, and remarketing strategies.
• Coordinate with the creative and content teams to develop high\-performing ad creatives and copy.
• Track campaign performance using Meta Ads Manager, Meta Pixel, GA4, and other analytics tools.
• Prepare regular performance reports with actionable insights and optimization recommendations.
• Stay updated with Meta platform updates, advertising policies, and industry best practices.

• *Qualifications \& Skills**

• 1–4 years of hands\-on experience managing Meta Ads campaigns.
• Experience executing lead generation campaigns for one or more international markets is mandatory.
• Strong understanding of Meta Ads Manager, Business Manager, Pixel, and Conversion API.
• Experience with audience targeting, retargeting, and campaign optimization.
• Knowledge of performance marketing metrics including CPL, CPA, CTR, CPC, CPM, and ROAS.
• Familiarity with Google Analytics (GA4\), UTM tracking, and campaign attribution.
• Strong analytical skills with the ability to interpret campaign data and make data\-driven decisions.
• Excellent communication and collaboration skills.
• Ability to manage multiple campaigns simultaneously in a fast\-paced environment.

• *Preferred Qualifications**

• Experience working in EdTech, SaaS, or high\-growth consumer internet companies.
• Experience running campaigns across regions such as the US, UK, Canada, Australia, MENA, or Southeast Asia.
• Knowledge of landing page optimization and conversion rate optimization (CRO).
• Experience using tools such as Google Tag Manager, Looker Studio, or other reporting platforms is an added advantage.

• *What We're Looking For**

• Performance\-driven mindset with strong attention to detail.
• Passion for experimenting, testing, and scaling successful campaigns.
• Ability to work independently while collaborating effectively with cross\-functional teams.
• Strong ownership and accountability for campaign performance.

Pay: ₹500,000\.00 \- ₹600,000\.00 per year

Ability to commute/relocate

• HSR Layout Sector 2, Bengaluru, Karnataka: Reliably commute or planning to relocate before starting work (Preferred)

Application Question(s)

• Do you have hands\-on experience managing Meta (Facebook/Instagram) Ads campaigns?
• Have you run lead generation campaigns targeting one or more international markets?
• Have you managed campaigns across multiple geographies at the same time?
• Have you worked directly in Meta Ads Manager and Business Manager?
• Have you set up or managed the Meta Pixel on a website?
• Have you created Custom Audiences and Lookalike Audiences?
• How many years of hands\-on experience do you have managing Meta Ads campaigns?
• Are you comfortable working 6 days in a week ? (Night Shift)?
• Do you have your own Laptop For official purpose?
• What's your current CTC ?
• What's your expected CTC ?
• Will you be able to join immediately?
• How many years of experience you have in terms of handling meta ads?

Location

• HSR Layout Sector 2, Bengaluru, Karnataka (Preferred)

Work Location: In person