- *Job Title:** Meta Ads Executive
- *Location:** Mohali, Punjab (On\-site – Sector 83\)
- *Employment Type:** Full\-Time
Offshore Marketers is a results\-driven digital marketing agency specializing in performance marketing and data\-driven growth strategies. The organization focuses on scaling brands through high\-impact paid campaigns and measurable outcomes.
We are seeking a highly skilled **Meta Ads Executive** with strong expertise in Facebook and Instagram advertising. The ideal candidate will be responsible for planning, executing, and optimizing high\-performing campaigns, with a focus on driving measurable business results through data\-driven strategies.
- *Campaign Strategy \& Execution**
- Plan, execute, and scale Facebook and Instagram Ads campaigns aligned with business objectives.
- Design and manage full\-funnel campaigns (awareness, consideration, conversion).
- *Audience Targeting \& Optimization**
- Develop and optimize custom audiences, lookalike audiences, and retargeting strategies.
- Continuously monitor and improve performance metrics such as CTR, CPC, CPA, CPL, and ROAS.
- *Creative \& Testing Strategy**
- Collaborate with design and content teams to develop high\-converting creatives and ad copies.
- Conduct A/B testing across creatives, audiences, placements, and bidding strategies.
- *Analytics \& Performance Tracking**
- Implement and manage Meta Pixel, Conversion API, and event tracking.
- Analyze campaign performance and provide actionable insights for optimization.
- Manage and optimize ad budgets to maximize ROI and cost efficiency.
- Prepare detailed performance reports highlighting insights, trends, and scaling opportunities.
- *Continuous Improvement**
- Stay updated with Meta Ads policies, algorithm changes, and industry best practices.
- *Required Qualifications \& Skills**
- Bachelor’s degree in Marketing, Business, Advertising, or a related field.
- 1–2 years of hands\-on experience managing Meta Ads (Facebook \& Instagram).
- Strong understanding of performance marketing and digital advertising funnels.
- Proficiency in Meta Ads Manager and campaign optimization techniques.
- Experience with conversion tracking tools (Meta Pixel, Conversion API).
- Strong analytical and data interpretation skills.
- Effective communication and reporting abilities.
- *Preferred Qualifications**
- Meta Blueprint Certification.
- Experience with email marketing tools and strategies.
- Analytical thinking and data\-driven decision\-making
- Creativity and strategic mindset
- Attention to detail
- Adaptability to platform changes
- Time management and multitasking ability
- Collaborative and performance\-driven work environment
- Opportunities for continuous learning and career growth
- Exposure to diverse industries and large\-scale campaigns
Job Types: Full\-time, Permanent, Fresher
Pay: ₹9,315\.26 \- ₹44,037\.65 per month
Application Question(s)
- Total years of experience in Meta Ads
- Which types of Meta campaigns have you managed?
☐ Awareness
☐ Traffic
☐ Lead Generation
☐ Conversions (Sales)
☐ App Installs
* Rate your proficiency in Meta Ads Manager (1–10\)
* Do you have hands\-on experience with
Meta Pixel setup? (Yes/No)
Conversion API? (Yes/No)
Event tracking? (Yes/No)
- Describe your approach to building a high\-performing Meta Ads campaign.
- How do you structure a full\-funnel campaign (awareness to conversion)?
- How do you manage multiple campaigns and budgets simultaneously?
- Have you worked with other ad platforms (Google Ads, LinkedIn Ads, etc.)?
- Current Salary
- Expected Salary
Work Location: In person