Meta & Google Ads Specialist

• *Job Title:** Meta Ads \& Google Ads Specialist
• *Location:** Bangalore (Work from Office)
• *Employment Type:** Full\-Time
• *Experience:** 2–5 Years
• *Department:** Digital Marketing

• *About the Role:**

We are looking for a results\-driven **Meta Ads \& Google Ads Specialist** to plan, execute, optimize, and manage paid advertising campaigns across Meta (Facebook \& Instagram) and Google platforms. The ideal candidate should have hands\-on experience in generating quality leads, improving ROI, and scaling ad campaigns through data\-driven strategies.

• *Key Responsibilities:**

* Plan, create, and manage paid advertising campaigns on

• Meta Ads (Facebook \& Instagram)
• Google Ads (Search, Display, Shopping, YouTube, Performance Max)
• Conduct keyword research, audience targeting, and competitor analysis.
• Generate high\-quality leads while maintaining target CPL (Cost Per Lead).
• Optimize campaigns to improve CTR, Conversion Rate, ROAS, and ROI.
• Set up and manage:
• Meta Pixel
• Google Tag Manager (GTM)
• Google Analytics 4 (GA4\)
• Google Conversion Tracking
• Perform A/B testing on creatives, ad copy, landing pages, and audience segments.
• Monitor campaign performance and prepare weekly/monthly reports with actionable insights.
• Work closely with the content, design, and web development teams to improve campaign performance.
• Manage campaign budgets efficiently and recommend scaling strategies.
• Identify new opportunities for lead generation and remarketing campaigns.
• Stay updated with the latest Meta and Google advertising trends, policies, and algorithm updates.

• *Required Skills:**

* Strong knowledge of

• Meta Business Suite
• Meta Ads Manager
• Google Ads
• Google Analytics 4 (GA4\)
• Google Tag Manager (GTM)
• Google Search Console
• Experience with conversion tracking and event setup.
• Understanding of landing page optimization and CRO (Conversion Rate Optimization).
• Excellent analytical and reporting skills.
• Strong communication and problem\-solving abilities.
• Ability to manage multiple campaigns simultaneously.

• *Preferred Qualifications:**

• Bachelor's degree in Marketing, Business, or a related field.
• Google Ads Certification (Preferred).
• Meta Certified Digital Marketing Associate/Professional (Preferred).
• Experience with CRM integrations and lead management systems.
• Basic knowledge of SEO and email marketing is an added advantage.

• *Experience Required:**

• 2–5 years of hands\-on experience in managing Meta Ads and Google Ads campaigns.
• Proven track record of generating leads and achieving measurable campaign results.

• *Key Performance Indicators (KPIs):**

• Cost Per Lead (CPL)
• Return on Ad Spend (ROAS)
• Click\-Through Rate (CTR)
• Conversion Rate
• Quality Score
• Lead Quality
• Campaign ROI
• Monthly Qualified Leads Generated

• *Salary:**

• *₹30,000 – ₹60,000 per month** (Based on experience and skills)

• *Benefits:**

• Performance\-based incentives
• Career growth opportunities
• Skill development and certification support
• Collaborative work environment
• Paid leaves and statutory benefits

• *How to Apply:**

Interested candidates can send their updated resume along with details of campaigns managed, certifications, and performance achievements.

Pay: ₹20,000\.00 \- ₹45,000\.00 per month

Benefits

• Health insurance
• Provident Fund

Work Location: In person