Paid Ads Specialist

• *Role Summary:**

We are seeking a results\-driven PPC Specialist to plan, execute, and optimize paid ad campaigns across Meta (Facebook \& Instagram) and Google platforms. The role involves running targeted campaigns, generating high\-quality leads for the sales team, and ensuring strong ROI across diverse B2C industries.

• *Key Responsibilities:**

• Plan, launch, and optimize paid ad campaigns on Meta (Facebook \& Instagram) and Google Ads (Search, Display, YouTube, Shopping).
• Manage social media ad accounts and publish engaging ad creatives/content aligned with campaign objectives.
• Track, analyze, and report campaign performance with insights to improve ROI.
• Collaborate with the sales/calling team to ensure effective lead flow and alignment with project requirements.
• Research competitor ad strategies and suggest innovative improvements.
• Stay updated on digital marketing trends, platform updates, and best practices in B2C performance marketing.

• *Requirements:**

• **2\-5 years** of experience in paid advertising/digital marketing, preferably in B2C industries.
• Proven expertise in Google Ads (Search, Display, YouTube, Shopping) and Meta Ads.
• Hands\-on experience with Facebook Ads Manager, Google Ads, and campaign tracking tools.
• Knowledge of SEO/SEM, lead generation funnels, landing pages, and CRM tools.
• Strong analytical skills with the ability to make data\-driven decisions.
• Excellent communication and creative problem\-solving mindset.
• Bachelor’s degree or MBA in Marketing or a related field (preferred).

• *Benefits:**

• Opportunities for professional growth and skill development.
• Collaborative and creative work environment.
• Flexible work culture.
• Provident Fund
• Team outing and Team lunch

If you are interested, Drop your CV to this **Mail ID: hr@blockwoods.io**

with the subject line **"Application for PPC Specialist"**.

• *Approach us early by filling out this form:** https://forms.gle/GnQkHsdgZLtb7hFJA

Let’s get started on building your path to success!

Pay: ₹20,000\.00 \- ₹40,000\.00 per month

Benefits

• Leave encashment
• Paid sick time
• Paid time off
• Provident Fund

Application Question(s)

• Are you an Immediate joiner?
• Do you have any notice period? If yes, Mention below.
• What is your current and expected CTC?

Work Location: In person