Performance Analyst

• *JOB DESCRIPTION**

• *Performance Marketer \| Paid Media \& Lead Generation**

• *Company:** Indian News Communication Pvt. Ltd.

• *Location:** Sector 62, Noida (Work from Office)

• *Experience:** Minimum 3 years of relevant hands\-on experience

• *Salary:** ₹32,000 – ₹35,000 per month

Role Overview

We are seeking a results\-driven Performance Marketer with strong hands\-on expertise in Google Ads and Meta Ads to plan, execute, monitor and optimize paid digital campaigns. The role will focus on qualified lead generation, audience targeting, conversion tracking, budget efficiency and data\-led reporting, including education/admissions and institutional outreach campaigns.

Key Responsibilities

· Plan, launch and manage Meta (Facebook and Instagram) campaigns for lead generation, brand visibility, outreach and remarketing; optimize daily for cost and lead quality.

· Independently manage Google Ads campaigns across Search, Display Network, YouTube and Performance Max, as required by campaign objectives.

· Conduct keyword research, competitor analysis, search\-term reviews, negative\-keyword management, ad copywriting, ad asset/extension setup and bid optimization.

· Build targeted audiences using demographics, interests, lookalikes, custom audiences and remarketing; optimize placements and Campaign Budget Optimization (CBO).

· Coordinate campaign creatives, video assets, landing pages and clear calls to action with design, content and client\-servicing teams.

· Set up and validate conversion and lead tracking through Google Analytics 4 (GA4\), Google Tag Manager (GTM), Meta Pixel and UTM parameters; support CRM/landing\-page lead routing.

· Monitor advertising spend, pacing and campaign performance; test creatives, audiences, keywords and landing\-page approaches to improve qualified leads and ROI.

· Prepare campaign\-wise and location/campus\-wise dashboards covering impressions, reach, clicks, CTR, CPC, CPM, CPL, conversions, search impression share, audience insights and recommendations.

· Submit accurate monthly campaign analytics reports by the 5th of each month and share timely optimization updates with internal stakeholders.

· Ensure campaigns run only with client approval, through authorized accounts, with accurate tracking, transparent spend reporting and appropriate data confidentiality.

Required Skills \& Qualifications

· Minimum 3 years of practical experience running and optimizing paid campaigns on both Google Ads and Meta Ads Manager.

· Strong knowledge of Google Search, Display, YouTube, Performance Max, Meta lead forms, retargeting and conversion\-focused campaigns.

· Working expertise in GA4, GTM, Meta Pixel, UTM tracking, lead attribution and reporting dashboards.

· Ability to interpret campaign data and optimize CTR, CPC, CPL, conversion rates and advertising ROI.

· Good Excel/Google Sheets skills, analytical thinking, communication and coordination abilities.

· Graduate in Marketing, Business, Communications or a related field preferred; Google Ads/Meta certifications are an advantage.

· Experience with education, admissions, government/PSU or institutional campaigns is preferred.

Performance Expectations (FDDI RFP\-Aligned)

For applicable, approved Google Ads campaigns, the RFP specifies the following benchmarks: CTR ≥ 3%; qualified lead conversion rate ≥ 5%; CPL ≤ ₹1,500; and Search Impression Share ≥ 60%. Monthly analytics reporting is mandatory. These are project benchmarks, subject to campaign objectives and client approvals, not unconditional individual guarantees.

For reporting purposes, a conversion means a qualified lead captured through an approved lead form, landing page or CRM mechanism; it does not mean a completed admission or enrolment.

Ideal Candidate

A hands\-on paid media specialist who can independently manage Google and Meta advertising accounts, troubleshoot tracking issues, generate quality leads, and communicate measurable campaign results.

Reference: Prepared with reference to the FDDI Social Media Management RFP, particularly sections 3\.5, 3\.5A, 3\.10–3\.12 and the KPI framework. Salary, experience and location are employer\-specified recruitment criteria.

Pay: ₹32,000\.00 \- ₹35,000\.00 per month

Work Location: In person