Astha Technology Solutions Pvt. Ltd. is seeking a **Performance Executive / PPC Executive** with hands\-on experience in managing paid advertising campaigns. The ideal candidate should be passionate about digital marketing, data\-driven decision\-making, and campaign optimization.
*Only Surat\-based candidates are eligible to apply.**
*Roles \& Responsibilities**
Plan, create, and manage Google Ads and Meta Ads campaigns.
Monitor and optimize campaigns to improve ROI and conversions.
Conduct keyword research, audience targeting, and competitor analysis.
Track campaign performance and prepare reports.
Manage advertising budgets effectively.
Perform A/B testing for ads and landing pages.
Coordinate with design and content teams for campaign creatives.
Stay updated with the latest PPC and digital marketing trends.
*Required Skills**
Google Ads \& Meta Ads Management
Keyword Research \& Audience Targeting
Google Analytics \& Conversion Tracking
Campaign Optimization \& Budget Management
Strong Analytical \& Reporting Skills
Knowledge of **AI tools** or willingness to learn AI tools relevant to PPC and digital marketing.
*Qualifications**
Bachelor's degree in Marketing, Business, or a related field.
1–2 years of experience in PPC/Performance Marketing.
Google Ads Certification will be an added advantage.