Performance Manager

• *Job Title:**

• *Performance Marketing Manager**

• *Experience:**

• *3\+ Years**

• *Location:**

Indore (Work from Office)

• *Employment Type:**

Full\-Time

• *About the Role**

We are looking for a **Performance Marketing Manager** with **3\+ years of hands\-on experience** in planning, executing, and optimizing paid digital marketing campaigns. The ideal candidate should have expertise in managing campaigns across multiple platforms, driving qualified leads, maximizing ROI, and continuously improving campaign performance through data\-driven decisions.

• *Key Responsibilities**

• Plan, execute, and optimize paid marketing campaigns across **Google Ads, Meta (Facebook \& Instagram), LinkedIn Ads, and other digital platforms.**
• Manage PPC campaigns including **Search, Display, Video, Shopping, and Performance Max.**
• Monitor campaign performance and optimize based on KPIs such as **CTR, CPC, CPA, ROAS, and Conversion Rate.**
• Conduct keyword research, competitor analysis, and audience targeting.
• Create A/B tests for ad creatives, landing pages, and campaign strategies.
• Collaborate with the content, design, and development teams to improve campaign effectiveness.
• Generate weekly and monthly performance reports with actionable insights.
• Manage campaign budgets efficiently to maximize ROI.
• Track conversions using **Google Analytics 4 (GA4\), Google Tag Manager (GTM), Meta Pixel, and Conversion APIs.**
• Stay updated with the latest digital marketing trends, platform updates, and best practices.

• *Required Skills**

• 3\+ years of experience in Performance Marketing.
• Strong hands\-on experience with:
• Google Ads
• Meta Ads Manager
• LinkedIn Ads
• Google Analytics 4 (GA4\)
• Google Tag Manager (GTM)
• Excellent understanding of PPC, SEM, remarketing, and conversion optimization.
• Experience with campaign tracking, attribution models, and analytics tools.
• Strong analytical and problem\-solving skills.
• Good communication and reporting abilities.
• Experience in lead generation and e\-commerce campaigns will be an added advantage.

• *Preferred Qualifications**

• Bachelor's degree in Marketing, Business, or a related field.
• Google Ads Certification and Meta Blueprint Certification are preferred.
• Experience with CRM tools and marketing automation platforms is a plus.

Pay: ₹15,000\.75 \- ₹50,000\.41 per month

Work Location: In person