M/S Vinvine Creations, operating as Arena Animation Kanpur, requires a Performance Marketer to generate student inquiries through digital advertising. The role focuses on designing and managing high-converting Meta (Facebook and Instagram) and Google ad campaigns, optimizing audience targeting and retargeting, and implementing direct-to-WhatsApp funnels to maintain a low Cost Per Lead. Additional duties include social media management, such as daily postings, content strategy planning, and creating Instagram Reels and student testimonials to enhance organic reach. Daily ad budget monitoring and weekly performance reporting on metrics like leads, click-through rates, and spend are essential. Candidates need 1 to 3 years of digital marketing experience with hands-on paid advertising skills, preferably in education or coaching. Strong analytical abilities and campaign optimization expertise are key.