Performance Marketer

Roles \& Responsibilities

• Plan, execute, and optimize paid ad campaigns across **Meta (Facebook \& Instagram), Google Ads, and other performance channels**
• Own **ROAS, CAC, CTR, and conversion metrics** end\-to\-end
• Scale winning campaigns and kill underperforming ones quickly
• Create and test multiple ad creatives, hooks, copies, and audiences
• Work closely with the content, design, and founder team for creatives
• Manage budgets efficiently and forecast spends vs revenue
• Analyze funnels from **ad click to checkout** and improve conversion
• Set up and monitor **pixels, events, GA, and attribution tools**
• Stay updated with ad platform changes, trends, and best practices

What We’re Looking For

• 2\+ years of hands\-on experience in **performance marketing for D2C or e\-commerce**
• Proven experience managing **₹10L\+ monthly ad spends** (or equivalent)
• Strong understanding of **Meta Ads Manager \& Google Ads**
• Experience with **Shopify funnels**
• Ability to read numbers, spot patterns, and take fast action
• Creative mindset with a performance lens
• Bonus: Experience marketing **baby, mom, lifestyle, or FMCG products**

Must\-Have Skills

• Paid Ads Strategy \& Scaling
• Audience Research \& Retargeting
• A/B Testing \& Creative Testing
• Analytics \& Reporting
• Budget Optimization
• Strong communication \& ownership mindset

Nice to Have

• Experience with **influencer whitelisting ads**
• Knowledge of **email \& SMS performance marketing**
• Experience launching new products via paid ads
• Strong understanding of **Indian parenting \& mom\-buyer psychology**
• **Basic to intermediate SEO knowledge** (on\-page, keywords, content optimization)
• **Shopify development experience** (theme customization, landing pages, CRO tweaks)
• Hands\-on experience with **Amazon PPC \& marketplace advertising**

Job Type: Full\-time

Pay: ₹30,000\.00 \- ₹60,000\.00 per month

Work Location: In person