Performance Marketer

Company Overview:Dock Social is a dynamic and innovative agency seeking a talented and experienced individual to join our team as a Performance Marketer. As a part of the Dock Social team, you'll be integral to shaping our digital presence and driving measurable results through strategic social media campaigns.

Job Overview: We are looking for a versatile Social Media Manager cum Performance Marketer who will be responsible for developing, implementing, and managing our social media strategy while also optimizing performance marketing initiatives. The ideal candidate is a creative thinker, data\-driven strategist, and a proactive problem solver.

Key Responsibilities

Social Media Strategy

• Develop and implement a comprehensive social media strategy aligned with Dock Social's goals.
• Create engaging and shareable content across various social media platforms.
• Monitor industry trends and competitor activities to stay ahead in the digital landscape.

Content Creation

• Produce high\-quality, engaging content for social media channels, maintaining Dock Social's brand consistency.
• Collaborate with the creative team to develop visually appealing and compelling multimedia content.

Community Management

• Foster and nurture online communities, responding to comments, messages, and inquiries in a timely and professional manner.
• Implement community engagement initiatives to enhance Dock Social's brand loyalty and customer satisfaction.

Performance Marketing

• Design and execute performance marketing campaigns to drive traffic, leads, and conversions.
• Utilize data analytics and insights to optimize campaigns for maximum ROI.
• A/B test and experiment with different strategies to improve campaign performance.

Analytics and Reporting

• Monitor and analyze social media and performance marketing metrics, providing regular reports on KPIs and campaign effectiveness.
• Use data\-driven insights to make recommendations for continuous improvement.

Collaboration

• Collaborate with cross\-functional teams, including marketing, sales, and creative, to ensure integrated and cohesive campaigns.
• Stay updated on industry trends and emerging technologies to bring fresh ideas to the Dock Social table.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• Proven experience as a Social Media Manager and Performance Marketer.
• Proficiency in social media management tools and advertising platforms.
• Strong analytical skills with the ability to interpret data and trends.
• Excellent written and verbal communication skills.
• Creative mindset with a keen eye for design and content aesthetics.
• Up\-to\-date with the latest trends and best practices in social media and performance marketing

Pay: ₹35,000\.00 per month

Work Location: In person