Performance Marketer executive

• *Company:** TrafficMedi
• *Location:** delhi
• *Job Type:** Full\-time
• *Experience:** 1–3 years
• *Salary:** As per experience and industry standards

About the Role

TrafficMedi is looking for a motivated and analytical **Performance Marketing Executive** to manage and optimize digital advertising campaigns. The candidate will be responsible for generating quality leads, improving campaign performance, and achieving business goals through paid marketing channels.

Key Responsibilities

• Plan, execute, and optimize paid campaigns on **Google Ads, Meta Ads**, and other relevant platforms.
• Manage campaign budgets and ensure effective spending.
• Conduct keyword, audience, and competitor research.
• Monitor key metrics such as leads, conversions, CPL, CPA, CTR, and ROAS.
• Create and test ad copies, creatives, audiences, and landing pages.
• Set up and monitor conversion tracking using Google Analytics 4, Google Tag Manager, and Meta Pixel.
• Prepare daily, weekly, and monthly campaign performance reports.
• Work with the creative and content teams to develop effective advertisements.
• Identify opportunities to improve lead quality and campaign results.
• Stay updated with digital marketing trends and advertising platform changes.

Required Skills and Qualifications

• Bachelor’s degree in marketing, business, or a related field, or equivalent practical experience.
• 1–3 years of experience in performance marketing or paid advertising.
• Hands\-on experience with **Google Ads and Meta Ads Manager**.
• Basic knowledge of Google Analytics 4, Google Tag Manager, and conversion tracking.
• Strong analytical and problem\-solving skills.
• Good knowledge of Excel or Google Sheets for reporting.
• Ability to manage multiple campaigns and meet deadlines.
• Good communication and teamwork skills.

Preferred Skills

• Experience with lead generation campaigns.
• Knowledge of landing page optimization and A/B testing.
• Google Ads or Meta advertising certifications.

Pay: ₹9,900\.00 \- ₹30,000\.00 per month

Benefits

• Cell phone reimbursement
• Flexible schedule
• Paid sick time

Work Location: In person