As a Performance Marketer at Highbizz, you will design and execute lead generation strategies using SEO, PPC, social media, and email marketing to attract and convert prospects. Collaboration with sales and content teams is key to developing engaging digital campaigns and managing their deployment. You will set up automated lead nurturing workflows to progress prospects through the sales funnel. The role involves tracking, analyzing, and reporting on performance metrics to improve ROI, using data to refine approaches. CRM systems will be utilized to track and manage leads, ensuring effective pipeline oversight. A data-driven mindset is crucial for driving business growth through targeted digital initiatives.