Performance Marketer

• *Role Overview**

We are looking for a data\-driven **Performance Marketing Specialist** to plan, execute, and optimize paid campaigns across Meta Ads and Google Ads for our e\-commerce website and mobile app. In this role, you will own performance metrics, manage audience targeting and campaign scaling, conduct continuous A/B testing, and collaborate cross\-functionally to drive app installs, registrations, user acquisition, and revenue growth.

• *Key Roles \& Responsibilities**

• **Campaign Management \& Optimization:**
• Plan, execute, and optimize high\-ROI performance marketing campaigns across Meta Ads and Google Ads for both the e\-commerce website and mobile application.
• Drive key growth metrics, including app installs, user acquisition, registrations, and revenue through data\-driven optimization strategies.
• **Metrics \& Performance Ownership:**
• Own, monitor, and continuously improve core business and unit economics metrics, including ROAS, Revenue, CAC, CPA, CPI, LTV, and user retention.
• Track performance daily, analyze campaign data, and deliver actionable insights through structured, regular reporting.
• **Audience Strategy \& Growth Scaling:**
• Direct and refine audience targeting, remarketing tactics, lookalike audiences, and full\-funnel campaign scaling strategies.
• Lead continuous A/B testing across ad creatives, target audiences, bidding strategies, and landing pages to lift conversion rates and overall performance.
• **Cross\-Functional Collaboration:**
• Work closely with Product, Creative, Sales, and Tech teams to optimize conversion funnels and enhance overall user journeys.

• *Key Requirements \& Qualifications**

• **Experience:**
• 2–3 years of Performance Marketing experience within a digital marketing agency setting.
• Minimum 1 year of hands\-on experience directly managing and optimizing app marketing campaigns.
• **Platform \& Domain Expertise:**
• Deep, practical knowledge and strong execution skills on Meta Ads Manager and Google Ads platforms.
• Good understanding of conversion funnels, event tracking setups, attribution models, and campaign measurement frameworks.
• **Analytics \& Tool Proficiency:**
• Proven experience utilizing mobile and web attribution/analytics tools, specifically Google Analytics (GA4\).
• Excellent analytical abilities with advanced Excel skills (proficient with VLOOKUP, pivot tables, and complex formulas).

Pay: ₹350,000\.00 \- ₹650,000\.00 per year

Benefits

• Health insurance
• Paid sick time
• Paid time off
• Provident Fund

Work Location: In person