Performance Marketer (Meta Ads + E-Commerce)

• *Job Title:** Performance Marketer (Meta Ads Specialist) – Men’s Wellness Brand

• *Company:** Dash Care
• *Location:** Work\-From\-Office
• *Job Type:** Full\-time

• *About Us:**

Dash Care is a **Men’s Wellness Startup** focused on improving confidence and wellbeing for men through **doctor\-guided lifestyle \& wellness programs**. We help individuals enhance their personal wellness journey with science\-backed guidance, empathy, and privacy.

• *Role Overview:**

We are looking for a **Meta Ads Performance Marketer** who has hands\-on experience in scaling **D2C/E\-Commerce** campaigns. You will work on driving leads, conversions, and revenue through strategic paid campaigns, landing pages, funnels, and analytics.

• *Responsibilities:**

• Plan, launch \& optimize **Meta (Facebook/Instagram) ad campaigns**
• Manage **end\-to\-end performance funnels**: Ad → Landing Page → Form → Conversion
• Conduct **A/B tests** for copies, creatives, targeting \& placements
• Manage **budget allocation** with clear ROI \& CAC goals
• Work closely with our content \& creative team to develop conversion\-focused campaigns
• Analyze metrics using **Meta Ads Manager, Google Analytics, and CRM dashboards**

• *Requirements:**

• **1–4 years** experience in Performance Marketing (Meta ads mandatory)
• Experience in **D2C / E\-Commerce lead or sales campaigns**
• Strong understanding of **CPL, CAC, ROAS, audience segmentation \& remarketing**
• Ability to scale campaigns sustainably while maintaining profitability
• Experience in wellness / healthcare / lifestyle categories is a **plus**

• *What We Offer:**

• Salary: **₹10,000 – ₹30,000/month** (Negotiable based on skill)
• Start\-up growth culture \& direct founder\-level mentorship
• Creative freedom \+ result\-based growth path
• Opportunity to work in a **high\-demand, high\-impact domain**

Job Type: Full\-time

Work Location: In person