Performance Marketer

• *Job Description**

• Performance Marketer · Google \+ Meta · Remote*

• *COMPANY DESCRIPTION**

Giraffe Partners is a brand and marketing consultancy for Indian manufacturing SMEs, capital markets, and growth brands operationally strong businesses that are commercially underestimated.

• A full\-service agency that transforms bold ideas into impactful, results\-driven brand experiences
• Blends visionary creativity with practical execution across brand strategy, packaging design, digital marketing, SEO, and custom website development
• Works with clients worldwide, including India, the USA, Canada, and Singapore
• Focuses on measurable outcomes and sustainable, data\-informed growth
• Partners with businesses launching new products, scaling their digital presence, or rebranding ensuring campaigns that both inspire and perform
• Grounded in purpose and a client\-first mindset, positioning itself as a long\-term partner in building strong, future\-ready brands

• *ROLE DESCRIPTION**

This is a **remote** role. The Performance Marketer will plan, execute, and optimize paid advertising campaigns across search, social, and display focusing on ROAS, CPA, and conversion rate.

• *Day\-to\-day responsibilities:**

• Conduct audience and keyword research
• Set up tracking and analytics
• Build and test ad creatives and landing pages
• Manage campaign budgets
• Analyze performance data and generate actionable insights
• Prepare reports for stakeholders
• Collaborate with creative, content, and web development teams to improve funnel performance
• Continuously run A/B tests, refine targeting, and ensure campaigns align with client objectives and the agency's growth strategy

• *REQUIREMENTS**

• 3–5 years hands\-on with **Google \+ Meta**, with proven experience at **₹50L/month\+ spend** (agency or in\-house)
• You've **personally** scaled lead\-gen and or e\-commerce campaigns not “assisted”
• Experience running ads in **Western markets** (US/Canada/UK/EU) alongside Indian accounts you understand the difference in CPMs, buyer behaviour and compliance
• Fluent with Business Manager, GA4, conversion tracking, CAPI, UTM discipline
• Strong grasp of unit economics CPL, CAC, ROAS, blended metrics and can defend every rupee (and every dollar)
• Proficiency with analytics and tracking tools (Google Analytics, Google Ads, Facebook Ads Manager, pixel/tag implementation)
• Experience with conversion rate optimization, A/B testing, and landing page performance improvement
• Ability to interpret data, build performance dashboards, and present clear, actionable insights to stakeholders
• Excellent written and verbal communication skills, with strong attention to detail and time management

• *ADDITIONAL**

• Solid understanding of digital marketing fundamentals, including SEO basics, funnel strategy, and audience segmentation
• Collaborative skills to work closely with creative, content, and web development teams on integrated campaigns
• Bachelor's degree in marketing, business, communications, or a related field or equivalent practical experience
• Prior agency or multi\-client experience and familiarity with global markets

Pay: Up to ₹100,000\.00 per month

Work Location: Remote