Performance Marketer

Job Description

• *About the Role**

We are looking for a data\-driven and result\-oriented Performance Marketing Specialist with at least 3 years of hands\-on experience managing paid media campaigns across Google Ads, Meta Ads, and Reddit Ads. The ideal candidate should have strong expertise in full\-funnel performance marketing, advanced conversion tracking, and campaign optimisation with a focus on maximising ROI and reducing acquisition costs.

• *Key Responsibilities**

1\. Performance Marketing

* Plan, execute, and optimise paid campaigns across

• Google Ads
• Meta Ads (Facebook \& Instagram)
• Reddit Ads
• Manage monthly advertising budgets while achieving lead generation and revenue targets.
• Develop and execute full\-funnel marketing strategies for customer acquisition and remarketing.
• Continuously improve ROAS, CPA, CAC, CTR, Conversion Rate, and overall campaign efficiency

2\. Google Ads

* Hands\-on experience managing

• Performance Max (PMax)
• Demand Gen Campaigns
• Search Campaigns
• Display Campaigns
• Video Campaigns
• Remarketing Campaigns
• Build audience strategies using first\-party data and customer signals.
• Optimise bidding strategies, asset groups, audience signals, and conversion goals.

3\. Meta Ads

• Manage lead generation and conversion\-focused campaigns.
• Implement and troubleshoot:
• Meta Pixel
• Meta Conversion API (CAPI)
• Event Matching
• Server\-side Tracking
• Create and optimise custom audiences, lookalike audiences, and retargeting campaigns.
• Analyse campaign performance and recommend optimisation strategies

4\. Reddit Ads

• Plan and execute Reddit advertising campaigns.
• Configure Reddit Pixel and Conversion Tracking.
• Build subreddit\-based audience targeting strategies.
• Monitor campaign performance and optimise based on engagement and conversions

5\. Tracking \& Analytics

* Implement complete tracking using

• Google Tag Manager (GTM)
• Google Analytics 4 (GA4\)
• Meta CAPI
• Reddit Pixel
• Set up and validate:
• Lead Tracking
• Purchase Tracking
• Custom Events
• Offline Conversion Imports
• Enhanced Conversions
• Troubleshoot tracking discrepancies between ad platforms and analytics tools

6\. Reporting \& Optimisation

• Prepare weekly and monthly performance reports.
• Analyse funnel performance and identify drop\-off points.
• Conduct A/B testing for creatives, landing pages, audiences, and bidding strategies.
• Collaborate with design, content, and sales teams to improve campaign performance

• *Required Skills**

• 3\+ years of experience in Performance Marketing.
• Strong expertise in:
• Google Ads
• Meta Ads
• Reddit Ads
• Hands\-on experience with:
• Performance Max (PMax)
• Demand Gen Campaigns
• Search Campaigns
• Display Campaigns
• Video Campaigns
• Advanced knowledge of:
• GA4
• Google Tag Manager
• Meta Conversion API (CAPI)
• Reddit Pixel
• Enhanced Conversions
• Server\-side Tracking
• Experience in implementing end\-to\-end conversion tracking and attribution.
• Strong analytical and problem\-solving skills.
• Excellent understanding of marketing funnels and attribution models
• Proficiency in Microsoft Excel or Google Sheets for reporting and analysis

• *Preferred Qualifications**

• Experience in real estate, rental, proptech, e\-commerce, or lead generation businesses.
• Experience integrating CRM platforms (such as Zoho CRM) with advertising platforms.
• Familiarity with landing page optimisation and CRO (Conversion Rate Optimisation).
• Knowledge of Looker Studio for dashboard creation.
• Google Ads and Google Analytics certifications are an added advantage.

• *Key Performance Indicators (KPIs)**

• Cost Per Lead (CPL)
• Customer Acquisition Cost (CAC)
• Return on Ad Spend (ROAS)
• Conversion Rate
• Lead Quality
• Marketing Qualified Leads (MQLs)
• Sales Qualified Leads (SQLs)
• Revenue Generated
• Funnel Conversion Rate
• Tracking Accuracy (Pixel/CAPI/GA4\)

• *What We're Looking For**

• **​**Strong analytical mindset with attention to detail.
• Ability to manage multiple campaigns simultaneously.
• Proactive approach to testing, learning, and optimisation.
• Excellent communication and stakeholder management skills.
• Passion for digital marketing and continuous learning

Pay: ₹500,000\.00 \- ₹600,000\.00 per year

Benefits

• Health insurance
• Life insurance
• Provident Fund

Experience

• Performance marketing: 3 years (Preferred)

Work Location: In person