Performance Marketer (Surat, 2-4 yrs exp)

About the Role

We’re looking for a results\-driven Performance Marketer to own and scale paid acquisition across digital channels for our D2C brand. This role is highly analytical and execution\-focused, responsible for driving revenue growth through efficient customer acquisition and retention strategies.

Key Responsibilities

• Plan, execute, and optimize paid marketing campaigns across platforms such as:
• Meta (Facebook \& Instagram)
• Google Ads (Search, Display, YouTube, Shopping)
• Other performance channels.
• Own performance metrics including **ROAS, CAC, CPA, LTV, conversion rate, and AOV**
• Continuously test and iterate on:
• Ad creatives (copies, visuals, videos)
• Audiences and targeting strategies
• Landing pages and funnels (in collaboration with design/product teams)
• Scale winning campaigns while maintaining profitability
• Analyze campaign performance and share actionable insights through regular reports
• Work closely with creative, content, and product teams to align messaging and offers
• Manage marketing budgets and ensure efficient spend allocation
• Implement and monitor tracking (Pixels, GA, events, attribution tools)

Required Skills \& Qualifications

• Proven experience in **performance marketing for D2C or e\-commerce brands**
• Hands\-on expertise with **Meta Ads Manager and Google Ads**
• Strong analytical skills with the ability to turn data into decisions
• Understanding of full\-funnel marketing and customer journey
• Experience with A/B testing and conversion rate optimization (CRO)
• Familiarity with analytics and tracking tools (Google Analytics, GTM, etc.)
• Strong ownership mindset and ability to work in a fast\-paced environment

Good to Have

• Experience scaling campaigns with monthly high budgets.
• Knowledge of email/SMS performance marketing (Klaviyo, etc.)
• Experience with marketplaces or omnichannel D2C brands
• Basic understanding of creative performance principles
• Startup or high\-growth brand experience

What Success Looks Like

• Consistent improvement in ROAS and CAC
• Scalable acquisition channels with predictable performance
• Data\-driven experimentation culture
• Strong collaboration with creative and growth teams

Job Type: Full\-time

Pay: ₹25,000\.00 \- ₹30,000\.00 per month

Benefits

• Provident Fund

Application Question(s)

• Are you located in Surat?

Education

• Bachelor's (Required)

Experience

• Performance marketing: 2 years (Required)

Work Location: In person