Performance Marketer

Job Description – Performance Marketer

• *Location:** Jaipur, Rajasthan
• *Experience:** Minimum 3 Years
• *Industry:** Digital Payments / FinTech / E\-commerce / Investment
• *Employment Type:** Full\-Time
• *Work Mode:** Work From Office

Job Summary

Looking for an experienced **Performance Marketer** to plan, execute, and optimize digital marketing campaigns across Google Ads, Meta Ads, and other relevant advertising platforms.

The ideal candidate should have hands\-on experience in paid advertising, SEO, campaign management, lead generation, and performance analytics, with a strong focus on driving traffic, customer acquisition, conversions, and business growth.

Candidates with experience in the **Digital Payments, FinTech, E\-commerce, or Investment industry** will be preferred.

Key Responsibilities

• Plan, execute, and manage paid advertising campaigns across Google Ads, Meta Ads (Facebook \& Instagram), and other relevant digital platforms.
• Develop and implement performance marketing strategies to drive traffic, leads, app downloads, and customer acquisition.
• Manage campaign budgets, audience targeting, bidding strategies, and ad placements to maximize ROI.
• Monitor and optimize campaigns based on key performance metrics such as CTR, CPC, CPL, CPA, CAC, and ROAS.
• Conduct keyword research, competitor analysis, and audience research to improve campaign performance.
• Manage and improve SEO strategies, including on\-page SEO, off\-page SEO, technical SEO, and keyword optimization.
• Analyze campaign performance using Google Analytics 4 (GA4\), Google Ads Manager, Meta Ads Manager, and other analytics tools.
• Create and conduct A/B testing for ad creatives, landing pages, audience segments, and campaign strategies.
• Coordinate with creative and content teams to develop engaging ad copies, creatives, and landing pages.
• Prepare regular performance reports, identify improvement areas, and provide actionable insights.
• Stay updated with digital marketing trends, platform updates, and new advertising opportunities.

Required Skills \& Qualifications

• Minimum 3 years of hands\-on experience in Performance Marketing / Digital Marketing.
• Strong practical experience in **Google Ads and Meta Ads** campaign management.
• Good understanding of SEO techniques and implementation.
• Experience in planning and executing performance\-driven digital advertising campaigns.
• Strong knowledge of campaign optimization, budget management, lead generation, and conversion tracking.
• Hands\-on experience with Google Analytics 4 (GA4\), Google Tag Manager (GTM), and performance reporting.
• Understanding of key performance metrics such as CTR, CPC, CPM, CPL, CPA, CAC, and ROAS.
• Knowledge of landing page optimization, audience segmentation, and A/B testing.
• Strong analytical skills with the ability to interpret campaign data and improve marketing performance.

Preferred Industry Experience

Candidates from the following industries will be preferred

• Digital Payments / Payment Solutions
• FinTech
• E\-commerce
• Investment / Wealth Management
• Banking and Financial Services (BFSI)

• *Ideal Candidate:** Someone who can independently manage paid advertising campaigns, drive measurable business results, analyze marketing performance, and optimize campaigns to achieve customer acquisition and revenue growth.

Pay: ₹15,000\.00 \- ₹50,000\.00 per month

Benefits

• Flexible schedule
• Provident Fund

Work Location: In person