Performance Marketing Executive

Brand Maker is a Digital Marketing, Software \& Business Automation company helping businesses grow through digital marketing, lead generation, websites, CRM, ERP and business automation solutions.

We are looking for a Performance Marketing Executive who can manage paid advertising campaigns, generate quality leads and optimize campaign performance for our clients.

Key Responsibilities

• Plan, launch and manage Meta Ads campaigns on Facebook and Instagram.
• Manage lead\-generation, WhatsApp enquiry and sales campaigns.
• Set up and optimize Google Ads campaigns.
• Conduct audience research, competitor analysis and targeting.
• Test ad creatives, copy, audiences and campaign strategies.
• Monitor campaign metrics, including CPL, CPC, CTR, CPA and ROAS.
• Optimize campaigns to improve lead quality and advertising performance.
• Coordinate with the creative team for ad creatives, videos and campaign assets.
• Track leads, campaign budgets and conversions.
• Prepare regular performance reports and share campaign insights with the internal team.
• Manage multiple client campaigns and meet deadlines.

Required Skills

• Practical knowledge of Meta Ads Manager.
• Understanding of Google Ads and paid advertising strategies.
• Knowledge of lead\-generation funnels, retargeting and A/B testing.
• Understanding of campaign performance metrics.
• Basic knowledge of Google Analytics, Meta Pixel and conversion tracking.
• Analytical thinking, communication skills and attention to detail.
• Ability to manage advertising budgets responsibly.

Eligibility

• 6 months–2 years of relevant experience preferred.
• Candidates with strong practical knowledge and demonstrable results may also apply.
• Previous agency experience will be an advantage.
• Candidates should be able to explain their campaign strategy and optimization process.

Salary \& Incentives

• **Fixed monthly salary:** ₹12,000\.
• **Additional incentives:** Based on performance and achievement of predefined targets.
• Opportunity for career growth based on skills, campaign results and ownership.

How to Apply

Interested candidates can share their updated resume and details of previous advertising campaigns managed, if available.

• *Selection process:** Interview \+ practical assessment of Meta Ads and campaign optimization knowledge.

Pay: ₹12,000\.00 \- ₹18,000\.00 per month

Benefits

• Cell phone reimbursement
• Internet reimbursement

Work Location: In person