Performance Marketing Executive

Performance Marketing Executive Paid Ads — Meta \& Google

About us We run three connected consumer brands out of Pune. CIY is a specialty craft retail brand with a physical store and an online shop. Makist is a craft marketplace connecting creators, vendors, and buyers. Woollen House is a yarn and knitting brand. You'll run paid advertising across all three. The role You will own day\-to\-day execution of our Meta and Google ad campaigns across three brands. This is a hands\-on, in\-the\-weeds role. You won't be setting overall strategy — the founder does that — but you will be the person who builds, launches, monitors, and optimizes every campaign, and who keeps our marketing data clean and reported on time. We're bringing this in\-house from an agency, and we want someone dedicated who we can work with closely every day. What you'll do Build, launch, and manage Meta (Facebook / Instagram) and Google ad campaigns across CIY, Makist, and Woollen House. Monitor spend, ROAS, and CAC daily; pause what's losing money, scale what's working. Tag every campaign and ad link with correct UTM parameters so our analytics stay accurate. This is non\-negotiable and a core part of the job. Deliver one clean weekly marketing report (spend, ROAS, CAC per brand) every Monday by 10am. Brief and coordinate with our designer and social media person to get the creatives each campaign needs. QA landing pages and offers before any campaign goes live — check for broken links, wrong prices, and mismatched offers. Build and schedule email and WhatsApp campaigns for CIY (we'll give you the copy and the plan). Run basic SEO hygiene checks (meta titles, indexing) via Google Search Console. What we're looking for 1 to 2\.5 years of hands\-on experience running live Meta and Google ad campaigns. You've personally been inside Meta Ads Manager and Google Ads — not just watched someone else do it. Comfortable managing multiple ad accounts at once. Disciplined with data, tracking, and reporting — you don't skip the boring stuff. Reliable and communicative; you flag problems early instead of hiding them.

Can work full\-time from our Aundh office. Nice to have Experience with D2C, retail, or marketplace brands. Familiarity with GA4, Shopify, or email / WhatsApp tools (Interakt / WATI). Basic comfort with creative briefs and reviewing ad creatives.

Pay: ₹24,000\.00 \- ₹30,001\.14 per month

Application Question(s)

• How many years of experience do you have in performance marketing
• What is your current monthly salary
• Notice period

Experience

• Performance marketing: 2 years (Required)

Work Location: In person