Performance Marketing Executive

JOB DESCRIPTION

• *Indore \| Work from Office \| Full\-time**

• *Experience** : 2\-4 Years

• *Education** : Bachelor’s/Master’s in Marketing, Business, or a related field

• *About the Role**

We are looking for a data\-driven and results\-oriented Performance Marketing Manager to plan, execute, optimise, and scale digital marketing campaigns across paid channels. The ideal candidate will combine analytical thinking with creative problem\-solving to improve lead quality, conversions, return on ad spend, and overall marketing efficiency

• *Key Responsibilities**

 Plan, launch, and manage paid campaigns across Google Ads, Meta Ads, and other relevant digital advertising channels.

 Develop performance marketing strategies aligned with business goals, audience segments, and campaign objectives.

 Monitor and optimise CPC, CPM, CTR, CPL/CPA, conversion rate, CAC, and ROAS.

 Manage campaign budgets, pacing, bids, and audience targeting to improve efficiency and scale results.

 Set up and monitor conversion tracking, pixels, events, UTM parameters, and attribution in coordination with relevant teams.

 Analyse campaign data and prepare regular performance reports with actionable insights and recommendations.

 Conduct A/B tests for ad creatives, copy, landing pages, audiences, and campaign structures.

 Collaborate with content, design, sales, and website teams to improve creatives, landing pages, andconversion journeys.

 Identify opportunities to improve lead quality and conversion rates through funnel analysis and experimentation.

 Stay updated on platform changes, digital advertising trends, and new optimisation opportunities.

 Coordinate with external agencies or vendors, where required, and ensure campaigns are delivered on time and within budget.

• *Required Skills**

 Hands\-on experience with Google Ads and Meta Ads campaign management.

 Strong understanding of performance metrics, attribution, conversion tracking, and campaign optimisation.

 Proficiency in Google Analytics 4 (GA4\), Google Tag Manager, and reporting tools such as Google Sheets orExcel.

 Ability to analyse data, identify trends, and translate insights into practical actions.

 Experience with A/B testing, audience segmentation, retargeting, and funnel optimisation.

 Understanding of landing page performance, lead generation, and conversion rate optimisation.

 Strong communication, project management, and problem\-solving skills.

 Creative thinking and effective collaboration with design and content teams.

• *Qualifications \& Experience**

 Bachelor’s/Master’s degree in Marketing, Business, or a related field.

 3–6 years of relevant experience in performance marketing or paid digital advertising.

 A track record of managing campaigns against measurable goals is preferred.

 Experience in lead generation, e\-commerce, or another performance\-driven environment is an advantage.

• *What Success Looks Like**

 Campaigns consistently meet agreed performance targets and budgets.

 Improvement in lead quality, conversion rates, and cost efficiency.

 Clear, timely reporting that supports data\-led decisions.

 A culture of testing, learning, and continuous optimisation.

Pay: Up to ₹60,000\.00 per month

Benefits

• Flexible schedule

Work Location: In person