Performance Marketing Executive

• *Key Responsibilities**

• *Plan, launch, and optimize paid advertising campaigns on:**

• \* Meta Ads (Facebook \& Instagram)
• \* Google Ads (Search, Display, YouTube \& Performance Max)
• \* LinkedIn Ads
• \* YouTube Ads
• \* Other relevant paid media platforms
• \* Generate high\-quality leads while maintaining low Cost Per Lead (CPL).
• \* Scale profitable campaigns with consistent ROAS.
• \* Conduct audience research, lookalike audience creation, retargeting, and funnel optimization.
• \* Perform A/B testing for creatives, landing pages, ad copies, and targeting.
• \* Set up and monitor Meta Pixel, Google Analytics 4 (GA4\), Google Tag Manager, and conversion tracking.
• \* Collaborate with the creative team for high\-converting ad creatives and videos.
• \* Monitor daily campaign performance and optimize budgets.
• \* Prepare weekly and monthly performance reports with actionable insights.
• \* Stay updated with platform algorithm changes and digital marketing trends.

• *Required Skills**

• \* 2\+ years of hands\-on experience in Performance Marketing.
• \* Strong expertise in Meta Ads Manager.
• \* Strong knowledge of Google Ads.
• \* Experience with lead generation campaigns.
• \* Knowledge of GA4, Google Tag Manager, and Meta Pixel.
• \* Understanding of conversion tracking and attribution.
• \* Excellent analytical and problem\-solving skills.
• \* Experience managing monthly ad budgets.
• \* Ability to independently scale campaigns.

• *Preferred Skills**

• \* Experience in Education, EdTech, Healthcare, or Psychology industry.
• \* Landing page optimization.
• \* CRM integration experience.
• \* Copywriting for paid ads.
• \* Basic knowledge of Canva or creative strategy.

• *Key Performance Indicators (KPIs)**

\* Cost Per Lead (CPL)

\* Qualified Lead Rate

\* Return on Ad Spend (ROAS)

\* Cost Per Acquisition (CPA)

\* Click\-Through Rate (CTR)

\* Conversion Rate

\* Lead\-to\-Admission Ratio

Pay: ₹25,000\.00 \- ₹35,000\.00 per month

Work Location: In person