Performance Marketing Executive

Key Responsibilities

• Plan, execute, and manage paid advertising campaigns on Google Ads, Meta Ads (Facebook and Instagram), and other digital platforms.
• Generate quality leads, website traffic, and conversions within the defined marketing budget.
• Monitor and optimize campaigns to improve ROI, ROAS, CTR, CPC, and conversion rates.
• Conduct keyword research, audience targeting, competitor analysis, and A/B testing.
• Track campaign performance using Google Analytics 4 (GA4\), Google Tag Manager (GTM), and advertising platform dashboards.
• Prepare daily, weekly, and monthly campaign performance reports.
• Develop and implement strategies to reduce customer acquisition costs (CAC).
• Collaborate with the content, creative, and sales teams to improve campaign performance.
• Manage advertising budgets and ensure efficient allocation of marketing spend.
• Stay updated with the latest digital advertising trends, tools, and best practices

Pay: ₹25,000\.00 \- ₹50,000\.00 per month

Work Location: In person