Performance Marketing Executive

• *Hiring: Performance Marketing Executive \| Meta Ads \| Google Ads \| E\-commerce Marketing \| Kolkata**

• *Location:** Kolkata, West Bengal **Company:** Kass Care **Experience Required:** 1\.5 – 3 Years in Performance Marketing / Digital Marketing **Notice Period:** Immediate Joiners or Candidates Serving 15 Days to 1 Month Notice Period Preferred

• *About the Role**

Kass Care is looking for a Performance Marketing Executive who can drive customer acquisition, lead generation, and revenue growth through paid digital marketing campaigns. The ideal candidate should have hands\-on experience in Meta Ads and Google Ads, preferably in an E\-commerce environment and digital marketing agency setup.

• *Key Responsibilities**
• *E\-commerce Performance Marketing**

• Drive online sales and customer acquisition through paid media channels.
• Optimize product campaigns for maximum conversions and revenue.
• Coordinate with design and content teams for high\-performing ad creatives.
• Analyze customer behavior and conversion funnels.

• *Meta Ads Management**

• Plan, execute, and optimize Facebook \& Instagram advertising campaigns.
• Monitor campaign performance and improve ROAS, CTR, CPC, and conversions.
• Create audience segments, lookalike audiences, and retargeting campaigns.
• Conduct A/B testing for creatives, copies, and campaign strategies.

• *Google Ads Management**

• Manage and optimize Google Search, Display, Shopping, Performance Max, and YouTube campaigns.
• Perform keyword research, bidding strategy optimization, and competitor analysis.
• Track campaign performance and implement data\-driven improvements.

• *Analytics \& Reporting**

• Track and analyze campaign performance using Google Analytics, Meta Business Manager, and Google Ads Manager.
• Prepare weekly and monthly performance reports.
• Monitor KPIs such as ROAS, CPA, CAC, CTR, Conversion Rate, and Revenue Growth.

• *Market Research \& Strategy**

• Stay updated with the latest digital marketing trends and platform updates.
• Identify new growth opportunities and scaling strategies.
• Analyze competitor campaigns and industry benchmarks.

• *Required Skills**

• Strong hands\-on experience in **Meta Ads (Facebook \& Instagram Ads)**.
• Expertise in **Google Ads**.
• Experience with **Google Analytics**, Google Tag Manager, and Pixel Tracking.
• Knowledge of conversion tracking and attribution models.
• Strong analytical and reporting skills.
• Excellent communication and problem\-solving abilities.

• *Preferred Qualifications**

• 1\.5\+ years of experience in Performance Marketing.
• Experience in **E\-commerce Marketing** is mandatory.
• Prior **Agency Experience** preferred.
• Bachelor's degree in Marketing, Business, or related field.

• *What We Offer**

• Competitive salary package.
• Growth\-oriented work environment.
• Opportunity to work on high\-impact digital campaigns.
• Learning and career advancement opportunities.

• *Interested candidates can share their updated resume at shreyapalit.hr@kasscare.com**

Pay: ₹25,000\.00 \- ₹30,801\.14 per month

Work Location: In person