Performance Marketing Executive

• *Job Role:** Performance Marketing Executive

• *Experience:** 2\+ Years

• *Employment Type:** Full\-Time

• *Department:** Digital Marketing

• *Job Overview:**

We are looking for an experienced Performance Marketing Executive with strong hands\-on expertise in Meta Ads, Google Ads, and LinkedIn Ads. The candidate will be responsible for planning, executing, monitoring, and optimizing paid advertising campaigns to generate high\-quality leads and achieve measurable business growth. The ideal candidate should understand audience behavior, lead generation strategies, campaign optimization, and how to select the right advertising platform based on a business’s target audience and objectives.

• *Key Responsibilities:**

Paid Advertising Campaign Management

• Plan, create, launch, and manage advertising campaigns across Meta Ads, Google Ads, and LinkedIn Ads.
• Set up campaigns, ad sets, ad groups, targeting parameters, placements, bidding strategies, and budgets.
• Manage the complete campaign lifecycle, from research and setup to optimization and reporting.
• Select suitable advertising platforms and campaign objectives based on each client’s business model and marketing goals.

Lead Generation and Audience Targeting

• Develop strategies to generate relevant, qualified leads for different industries and business types.
• Conduct audience research to identify the right demographics, interests, locations, job titles, industries, and buyer segments.
• Build custom audiences, lookalike audiences, remarketing audiences, and relevant B2B \& B2C audience segments.
• Understand customer intent and the buyer journey to improve lead generation and conversion rates.
• Research and identify suitable target markets for both B2B and B2C campaigns.

Lead Verification and Quality Management

• Monitor and evaluate the quality of leads generated through paid advertising campaigns.
• Identify irrelevant, duplicate, invalid, or low\-intent leads and recommend corrective actions.
• Analyze lead quality and conversion feedback to refine targeting and campaign strategies.
• Coordinate with sales and client teams to understand lead outcomes and improve lead\-to\-customer conversion rates.
• Maintain accurate lead tracking and performance records.

A/B Testing and Campaign Optimization

• Conduct A/B tests on ad creatives, headlines, copy, audience segments, landing pages, and campaign settings.
• Analyze campaign performance and identify opportunities to improve results.
• Optimize budgets, bids, targeting, placements, and conversion paths.
• Reduce cost per lead (CPL) while maintaining lead quality.
• Scale successful campaigns based on performance data and business objectives.

Tracking, Analytics, and Reporting

• Set up and monitor conversion tracking, pixels, and campaign measurement systems.
• Use Meta Ads Manager, Google Ads, LinkedIn Campaign Manager, Google Analytics 4 (GA4\), and Google Tag Manager.
• Track and analyze key performance indicators, including:

\_ **Cost Per Lead (CPL), Cost Per Click (CPC), Click\-Through Rate (CTR), Conversion Rate (CVR), Cost Per Acquisition (CPA), Return on Ad Spend (ROAS), where applicable**\_

• Prepare weekly and monthly campaign performance reports.
• Provide actionable recommendations based on campaign data and lead quality.

Landing Pages and Conversion Optimization

• Evaluate landing pages, lead forms, and conversion journeys to identify performance gaps.
• Recommend improvements to landing page content, forms, calls to action, and user experience.
• Work with the website, content, and creative teams to improve conversion rates.

Team Collaboration and Client Support

• Collaborate with content writers, designers, video editors, sales teams, and account managers.
• Share campaign requirements and provide feedback on ad creatives and messaging.
• Understand client objectives and translate them into effective advertising strategies.
• Maintain campaign documentation, budgets, and performance records.

• *Required Skills and Qualifications:**

• Minimum 2\+ years of hands\-on experience in performance marketing and paid advertising.
• Strong practical knowledge of Meta Ads Manager, Google Ads, and LinkedIn Campaign Manager.
• Ability to independently create, launch, manage, and optimize advertising campaigns.
• Strong understanding of audience research, segmentation, targeting, retargeting, and remarketing.
• Experience with lead generation, lead qualification, and lead quality improvement.
• Practical knowledge of A/B testing, conversion tracking, and campaign analytics.
• Understanding of advertising metrics, budget allocation, bidding strategies, and campaign attribution.
• Ability to analyze data and make performance\-based decisions.
• Good communication, analytical thinking, and problem\-solving skills.
• Ability to manage multiple campaigns and meet deadlines.

• *Preferred Qualifications:**

• Experience managing campaigns for B2B and B2C businesses.
• Experience in industries such as SaaS, IT services, education, real estate, and D2C.
• Knowledge of CRM platforms, marketing automation, and lead management systems.
• Familiarity with Google Tag Manager, Google Analytics 4, Meta Pixel, and LinkedIn Insight Tag.
• Experience with conversion rate optimization and landing page performance analysis.
• Relevant certifications from Google, Meta, or LinkedIn are an advantage.

• *Key Performance Indicators (KPIs):**

The candidate’s performance will be evaluated based on

• Quality and relevance of leads generated.
• Cost per lead and overall campaign efficiency.
• Campaign conversion rates and relevant business outcomes.
• Effectiveness of audience targeting and A/B testing.
• Advertising budget utilization and optimization.
• Accuracy of tracking, reporting, and campaign analysis.
• Improvement in lead quality and conversion performance over time.

• **Performance targets will be defined based on the client’s industry, campaign objectives, advertising budget, and historical performance.***

• *Ideal Candidate Profile:**

• The ideal candidate is a hands\-on performance marketer who understands both the technical and strategic aspects of digital advertising.
• They should be capable of identifying the right audience, selecting the right advertising platform, generating quality leads, analyzing campaign data, and continuously improving results.
• The candidate must be comfortable taking ownership of campaigns from start to finish and making decisions based on data rather than assumptions.

• *Application Requirements:**

• Candidates should submit an updated resume highlighting their experience with Meta Ads, Google Ads, and LinkedIn Ads.
• Shortlisted candidates may be asked to discuss previous campaigns, campaign budgets, targeting strategies, lead quality, and measurable results.

Pay: ₹15,000\.00 \- ₹20,000\.00 per month

Work Location: In person