Performance Marketing Executive

• *About the Role**

NS Ventures is looking for a skilled and performance\-oriented Performance Marketing Executive to join our digital marketing team. The ideal candidate should have hands\-on experience in managing paid advertising campaigns across Google Ads and Meta Ads (Facebook and Instagram), with a strong focus on lead generation, campaign optimization, conversion tracking, and return on advertising spend (ROAS).

We are looking for someone who understands campaign performance, can make data\-driven decisions, and continuously works towards improving lead quality and advertising efficiency.

• *Key Responsibilities**

• Plan, execute, and manage paid advertising campaigns across Google Ads and Meta Ads (Facebook and Instagram).
• Develop and implement performance marketing strategies focused on lead generation, quality enquiries, conversions, and customer acquisition.
• Conduct audience research, segmentation, targeting, and retargeting to improve campaign effectiveness.
• Manage advertising budgets, bidding strategies, and campaign placements to achieve desired performance.
• Monitor and analyze key performance metrics, including CTR, CPC, CPL, CPA, conversion rates, and ROAS.
• Conduct A/B testing of ad creatives, headlines, ad copy, audience segments, and campaign strategies.
• Set up and monitor conversion tracking to ensure accurate campaign measurement and reporting.
• Analyze lead quality and campaign performance to identify opportunities for improvement.
• Coordinate with creative and content teams to develop engaging ad creatives and campaign materials.
• Review landing pages and suggest improvements to enhance user experience and conversion rates.
• Prepare regular campaign performance reports and provide actionable, data\-driven recommendations.
• Stay updated with advertising platform updates, digital marketing trends, and industry best practices.
• Knowledge of SEO, including on\-page, off\-page, and technical SEO practices, will be considered an added advantage.

• *Required Skills \& Qualifications**

• Minimum 3 years of relevant experience in performance marketing or paid advertising.
• Hands\-on experience managing Google Ads and Meta Ads campaigns.
• Practical understanding of lead generation and conversion\-focused advertising.
• Knowledge of audience targeting, retargeting, campaign optimization, and budget management.
• Understanding of key advertising metrics such as CTR, CPC, CPL, CPA, and ROAS.
• Experience with conversion tracking and campaign performance analysis.
• Working knowledge of Google Analytics and advertising reporting tools.
• Good analytical, communication, and coordination skills.
• Ability to manage multiple campaigns and work with defined timelines.
• Proficiency in Excel or Google Sheets for campaign reporting and analysis.

Pay: ₹15,000\.00 \- ₹35,000\.00 per month

Benefits

• Flexible schedule
• Paid sick time
• Paid time off

Application Question(s)

• Do you have practical experience with conversion tracking, campaign optimization, and analyzing metrics such as CPL, CPC, CTR, and ROAS?
• Have you worked on Google Analytics (GA4\), Google Tag Manager, and Meta Pixel for campaign tracking and performance measurement?
• Have you independently planned and managed paid advertising campaigns focused on lead generation and conversions?
• What is your current monthly salary?
• What is your expected monthly salary?

Experience

• Performance marketing: 3 years (Required)

Language

• English (Required)

Location

• Mohali, Punjab (Required)

Work Location: In person