Performance Marketing Executive

Job Title: Performance Marketing Executive

Job Summary

We are looking for a results\-driven **Performance Marketing Executive** with **2–4 years of experience** in digital advertising and lead generation. The ideal candidate will be responsible for planning, executing, optimizing, and analyzing paid marketing campaigns across platforms such as **Meta Ads** and **Google Ads**. This role requires a strong analytical mindset, a data\-driven approach, and the ability to collaborate with cross\-functional teams to achieve business objectives.

Key Responsibilities

• Plan, execute, and manage paid digital marketing campaigns across **Meta Ads** and **Google Ads** platforms.
• Monitor campaign performance and optimize campaigns to maximize ROI and improve lead quality.
• Manage campaign budgets, monitor spend efficiency, and ensure optimal allocation of marketing resources.
• Conduct audience research, targeting, and segmentation to improve campaign effectiveness.
• Track key performance metrics, analyze campaign data, and identify opportunities for continuous improvement.
• Generate high\-quality leads while maintaining cost\-effective acquisition strategies.
• Prepare daily, weekly, and monthly performance reports with actionable insights.
• Coordinate with the creative, content, and sales/business development teams to ensure campaign alignment and effective execution.
• Stay updated with the latest trends, platform updates, and best practices in digital marketing.

Required Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• **2–4 years of hands\-on experience** in performance marketing or digital advertising.
• Proven experience managing **Meta Ads** and **Google Ads** campaigns.
• Strong understanding of campaign setup, optimization, audience targeting, bidding strategies, and conversion tracking.
• Experience in lead generation and conversion\-focused marketing.
• Proficiency in campaign reporting, performance analysis, and data interpretation.
• Excellent analytical, communication, and problem\-solving skills.
• Ability to work collaboratively with design, content, and business teams.

Key Skills

• Meta Ads Management
• Google Ads Management
• Campaign Optimization
• Budget Planning \& Spend Tracking
• Lead Generation
• Conversion Rate Optimization (CRO)
• Performance Reporting \& Data Analysis
• Audience Targeting \& Segmentation
• Google Analytics (preferred)
• Microsoft Excel / Google Sheets
• Cross\-functional Team Coordination

Preferred Skills

• Experience with Google Tag Manager and conversion tracking.
• Knowledge of CRM platforms and marketing automation tools.
• Familiarity with A/B testing and landing page optimization.

What We Offer

• Opportunity to work on high\-impact digital campaigns.
• Collaborative and growth\-oriented work environment.
• Learning and career advancement opportunities.
• Competitive salary and performance\-based incentives.

Pay: ₹9,856\.67 \- ₹35,000\.00 per month

Work Location: In person