Performance Marketing Executive – Resort Marketing & Lead Generation

• *Company:** Wayanad Silverwoods Resort \& Spa
• *Location:** Kochi / Wayanad (As per company requirement)
• *Employment Type:** Full\-Time \| Permanent

Salary

• *₹35,000 – ₹60,000 per month** (Based on Experience)
• *\+ Attractive performance incentives** based on qualified leads, direct bookings, and revenue generated.

About the Role

Wayanad Silverwoods Resort \& Spa is looking for a highly motivated **Premium Customer Marketing Executive** with proven expertise in **Google Ads, Meta Ads, resort marketing, and digital lead generation**. The ideal candidate should be capable of creating, managing, and optimizing campaigns that generate high\-quality enquiries and increase direct bookings from across India.

Key Responsibilities

• Plan, execute, and optimize **Google Ads** (Search, Performance Max, Display, and YouTube) campaigns.
• Manage **Meta Ads** (Facebook \& Instagram) for lead generation and direct bookings.
• Develop digital marketing strategies focused on increasing occupancy and maximizing revenue.
• Generate qualified leads from key markets including Bangalore, Chennai, Hyderabad, Mumbai, Delhi, Pune, Kochi, and other major cities.
• Optimize campaign performance to achieve the best possible Return on Ad Spend (ROAS).
• Conduct keyword research, audience segmentation, and competitor analysis for the hospitality industry.
• Improve website conversion rates through landing page optimization and effective call\-to\-actions.
• Work closely with the reservations and telecalling teams to improve lead\-to\-booking conversion.
• Monitor campaign analytics using Google Analytics, Google Tag Manager, Google Search Console, and Meta Business Suite.
• Coordinate with creative teams for ad copies, banners, videos, and promotional campaigns.
• Manage seasonal campaigns, festive offers, honeymoon packages, family packages, wedding promotions, and corporate retreat campaigns.
• Prepare weekly and monthly reports on leads, bookings, campaign performance, occupancy contribution, and marketing ROI.

Candidate Requirements

• Minimum **3 years of experience** in digital marketing, preferably in the **hospitality, travel, or resort industry**.
• Hands\-on expertise in **Google Ads**, **Meta Ads**, **Google Analytics 4 (GA4\)**, **Google Tag Manager (GTM)**, and **Google Search Console**.
• Strong understanding of SEO, SEM, remarketing, conversion tracking, and lead nurturing.
• Experience in running campaigns that generate direct bookings and reduce OTA dependency.
• Knowledge of CRM tools, lead management systems, and marketing automation is an advantage.
• Excellent communication, analytical, and campaign optimization skills.
• Ability to work independently and deliver measurable business results.

What We Offer

• Permanent Full\-Time Employment.
• Competitive Salary with attractive incentives.
• Performance\-based quarterly bonuses.
• Opportunity to work with one of Wayanad's leading luxury resort brands.
• Career growth in hospitality marketing.
• A collaborative, innovative, and performance\-driven work environment.

Ideal Candidate

We are looking for a marketing professional who understands the hospitality business beyond running advertisements—someone who can build profitable campaigns, generate quality enquiries from across India, improve direct bookings, and contribute directly to the resort's revenue growth. If you have a passion for digital marketing, data\-driven decision\-making, and luxury hospitality, we invite you to join our team.

Pay: ₹35,000\.00 \- ₹60,000\.00 per month

Work Location: In person