Performance Marketing Executive

Job Title: Performance Marketing Executive

• *Job Type:** Full\-time
• *Work Mode:** 100% Remote
• *Experience Required:** Minimum 2 Years
• *Industry:** Digital Marketing \& Advertising

About Kayan Creative House

Kayan Creative House is a Dubai\-based marketing agency specializing in performance marketing, personal branding, and lead generation for real estate businesses. We combine creative strategy, data\-driven advertising, and smart marketing systems to help brands generate quality leads and achieve measurable growth.

We are looking for a results\-driven **Performance Marketing Executive** who can plan, launch, manage, and optimize paid advertising campaigns across digital platforms, with a strong focus on lead generation and campaign performance.

Key Responsibilities

• Plan, execute, and optimize paid advertising campaigns on Meta Ads (Facebook and Instagram) and Google Ads.
• Manage lead generation campaigns, with a primary focus on the real estate industry.
• Develop effective campaign structures, audience targeting strategies, retargeting campaigns, and conversion funnels.
• Monitor and optimize key performance metrics, including CPL, CPA, CTR, CPC, conversion rates, and ROAS.
• Analyze campaign data and make data\-driven decisions to improve lead quality and overall campaign performance.
• Conduct A/B testing of ad creatives, copy, audiences, placements, and campaign strategies.
• Collaborate with the creative and content teams to develop high\-performing ad creatives, videos, and messaging.
• Set up and monitor tracking systems, including Meta Pixel, Google Analytics 4 (GA4\), Google Tag Manager, and conversion tracking.
• Prepare regular campaign performance reports with actionable insights and recommendations.
• Manage advertising budgets efficiently and scale successful campaigns while maintaining performance targets.
• Identify opportunities to improve lead quality, landing page conversions, and marketing funnel performance.
• Stay updated with advertising platform changes, new features, industry trends, and performance marketing best practices.

Requirements

• Minimum **2 years of hands\-on experience** in performance marketing or paid advertising.
• Strong practical experience with Meta Ads Manager and Facebook/Instagram lead generation campaigns.
• Experience managing Google Ads campaigns is highly preferred.
• Proven experience running lead generation campaigns and optimizing cost per lead.
• Experience in real estate marketing is a strong advantage.
• Good understanding of audience segmentation, retargeting, conversion funnels, and campaign optimization.
• Ability to interpret campaign data and translate insights into actionable strategies.
• Familiarity with tracking tools such as Meta Pixel, GA4, and Google Tag Manager.
• Proficiency in Excel or Google Sheets for reporting and performance analysis.
• Strong analytical, problem\-solving, and communication skills.
• Ability to work independently, manage multiple campaigns, and meet deadlines in a fully remote environment.
• A results\-oriented mindset with a focus on qualified leads, conversions, and measurable business outcomes.

Preferred Qualifications

• Experience with high\-budget advertising campaigns and campaign scaling.
• Familiarity with CRM integrations, lead tracking, and marketing automation.
• Experience optimizing campaigns based on lead quality and sales outcomes, not just lead volume.
• Ability to communicate campaign performance clearly to clients and internal teams.

What We Offer

• 100% remote working opportunity.
• Opportunity to work with a Dubai\-based marketing agency and international clients.
• Hands\-on experience with performance\-driven real estate campaigns.

Pay: ₹30,000\.00 \- ₹40,000\.00 per month

Benefits

• Flexible schedule
• Work from home

Work Location: Remote