Performance Marketing - Google ads

Job Title: Performance Marketing Specialist – Google Ads

• *Company:** CliniLaunch Research Institute
• *Location:** Bengaluru, Karnataka
• *Experience:** 3\+ Years
• *Job Type:** Full\-time
• *Department:** Marketing

About CliniLaunch Research Institute

CliniLaunch Research Institute is a healthcare\-focused EdTech organization focused on skill development, professional training, and career advancement. We offer industry\-oriented programs designed to help learners build relevant skills and pursue career opportunities.

Job Summary

We are looking for an experienced and results\-driven **Performance Marketing Specialist** with at least 3 years of hands\-on experience in Google Ads and lead\-generation campaigns. The ideal candidate should have strong expertise in campaign planning, execution, performance optimization, conversion tracking, and data analysis.

The candidate will be responsible for generating quality leads, optimizing advertising budgets, reducing cost per lead (CPL), and improving overall campaign performance.

Key Responsibilities1\. Google Ads Campaign Management

• Plan, create, execute, and optimize Google Ads campaigns focused on lead generation.
• Manage Google Search, Display, and Performance Max campaigns.
• Conduct keyword research, search\-term analysis, competitor analysis, and negative keyword management.
• Create and optimize ad copies, headlines, descriptions, and ad assets to improve click\-through and conversion rates.
• Manage campaign budgets, bidding strategies, audience targeting, and geographic targeting.
• Monitor campaign performance and identify opportunities to scale successful campaigns.
• Optimize campaigns to improve lead quality, reduce CPL, and maximize return on ad spend wherever applicable.

2\. Conversion Tracking and Analytics

• Set up, monitor, and troubleshoot conversion tracking using Google Ads, Google Tag Manager (GTM), and Google Analytics 4 (GA4\).
• Track form submissions, phone inquiries, landing\-page conversions, and other lead\-generation activities.
• Monitor key performance metrics, including impressions, clicks, CTR, CPC, conversion rate, and CPL.
• Analyze campaign data to identify trends, performance gaps, and opportunities for improvement.
• Coordinate with CRM and sales teams to evaluate lead quality and campaign effectiveness.

3\. Landing Page and Lead Quality Optimization

• Collaborate with content, design, and web development teams to improve landing\-page performance.
• Conduct A/B testing of ad copies, landing pages, audiences, and bidding strategies.
• Analyze lead quality and identify irrelevant, duplicate, or low\-quality leads.
• Recommend improvements based on campaign analytics and sales feedback.

4\. Reporting and Performance Analysis

• Prepare daily, weekly, and monthly campaign performance reports.
• Track lead volume, CPL, conversion rates, budget utilization, and lead quality.
• Maintain campaign documentation, budget trackers, and performance reports using Excel or Google Sheets.
• Use Looker Studio or similar tools to create performance dashboards.
• Present actionable insights and optimization recommendations to management.

5\. Additional Responsibilities

• Stay updated with Google Ads features, automation, and digital advertising best practices.
• Support Meta Ads campaigns when required.
• Coordinate with internal teams to align marketing campaigns with business objectives.

Required Skills and Qualifications

• Minimum 3 years of hands\-on experience in performance marketing, particularly Google Ads campaign management.
• Strong experience in lead\-generation campaigns and campaign optimization.
• Good understanding of Google Search Ads, keyword match types, bidding strategies, negative keywords, and audience targeting.
• Experience managing advertising budgets and optimizing CPL and conversion rates.
• Practical knowledge of Google Tag Manager, Google Analytics 4, and conversion tracking.
• Strong analytical skills and the ability to make data\-driven decisions.
• Proficiency in Microsoft Excel or Google Sheets for reporting and analysis.
• Excellent communication, problem\-solving, and organizational skills.

Good to Have

• Experience with Performance Max, Display Ads, and YouTube Ads.
• Basic knowledge of Meta Ads campaign management.
• Experience with CRM platforms and lead\-quality tracking.
• Familiarity with Looker Studio dashboards.
• Understanding of UTM parameters, Google Click ID (GCLID), and offline conversion imports.
• Experience in EdTech, education, healthcare, training, or other lead\-generation\-focused industries.

Key Performance Indicators (KPIs)

Performance will be evaluated based on

• Achievement of lead\-generation targets.
• Cost per lead and advertising budget efficiency.
• Lead quality and sales\-qualified lead contribution.
• Conversion rates and click\-through rates.
• Campaign optimization and budget utilization.
• Accuracy and timeliness of performance reporting.
• Continuous improvement in campaign performance and scalability.

Ideal Candidate

The ideal candidate is analytical, proactive, and comfortable managing Google Ads campaigns independently. They should be able to translate campaign data into actionable insights, generate quality leads, and continuously improve advertising performance.

• *Interested candidates with 3\+ years of relevant experience are encouraged to apply.**

Pay: ₹400,000\.00 \- ₹600,000\.00 per year

Application Question(s)

• What is your current CTC?
• What is your expected CTC?
• What is your notice period?

Work Location: In person