Performance Marketing (Google Ads)

We are looking for a results\-driven **Performance Marketing Specialist** with hands\-on experience in managing and optimizing campaigns on **Google Ads** and **Meta Ads** (Facebook/Instagram). The ideal candidate is a strategic thinker with a strong analytical mindset and a passion for driving high\-performing campaigns that deliver measurable ROI and ROAS.

• *Key Responsibilities:**

• Plan, execute, and continuously optimize paid media campaigns on Google Ads and Meta (Facebook/Instagram)
• Conduct in\-depth keyword research, audience segmentation, and run A/B tests to improve campaign performance
• Monitor and analyze campaign metrics using tools like Google Analytics, Ads Manager, and performance dashboards
• Optimize campaigns for maximum ROI and ROAS, ensuring alignment with business goals
• Keep up\-to\-date with industry trends, platform algorithm updates, and emerging digital strategies
• Collaborate with creative teams to develop engaging ad copy, visuals, and landing pages
• Prepare and present detailed monthly performance reports and strategic recommendations.

• *Qualifications:**

• Minimum **3 years of hands\-on experience** in performance marketing
• Proven success in managing and scaling campaigns on **Google Ads**
• Strong analytical skills and a data\-driven approach to problem\-solving
• Proficient in tools such as **Google Analytics**, **Google Ads**
• Experience in the D2C beauty and personal care industry is a strong advantage
• Excellent communication and reporting skills, with the ability to translate data into actionable insights

Pay: ₹25,000\.00 \- ₹95,000\.00 per month

Application Question(s)

• What is your current CTC?
• What is your expected CTC?

Experience

• Google Ads: 2 years (Required)

Location

• Mumbai, Maharashtra (Mumbai) (Required)

Work Location: In person