Performance Marketing & Lead Generation Specialist

• *About Us:**

At Theos, we believe home interiors should never be a compromise between quality, speed, and price. For years, homeowners were forced to choose only two — but Theos is built to deliver all three together. With a strong design\-first approach and a powerful in\-house manufacturing system, we create thoughtfully crafted interiors that combine uncompromising quality, fast delivery, and honest pricing. Every space we design is built with precision, purpose, and a deep understanding of how people truly live.

What sets Theos apart is our complete control from design to execution. With our own manufacturing facility in Hyderabad and a passionate team of designers, craftsmen, and innovators, we ensure every project is delivered with consistency, transparency, and care. At Theos, we are not just building interiors — we are building new standards for the industry, where great design is crafted well, delivered fast, and priced right.

• *Performance Marketing \& Lead Generation Specialist**

• *Job Summary**

We are looking for a data\-driven Performance Marketing Specialist to take complete ownership of paid customer acquisition at Theos. Your primary mandate will be to design, execute, and optimize hyper\-targeted lead generation campaigns on Meta (Instagram \& Facebook) to keep our sales pipeline filled with high\-intent premium clients. The ideal candidate combines a deep understanding of premium target psychology with an expert command over machine learning and automated AI campaign optimization tools.

• *Key Responsibilities**

\* \*Campaign Management:\* Build, launch, and manage paid lead generation campaigns on Meta Ads Manager from scratch, leveraging advanced AI\-driven campaign structures to ensure optimal budget utilization.

\* \*Audience Targeting:\* Develop and test precise audience targeting strategies tailored to premium property owners, high\-net\-worth individuals (HNIs), and specific micro\-markets.

\* \*A/B Testing \& AI Creative Scaling:\* Continuously test ad creatives, hooks, landing pages, and lead forms. Use AI creative engines to rapidly iterate on high\-performing winning assets to lower Cost Per Lead (CPL) while increasing lead quality.

\* \*Analytics \& Reporting:\* Track, analyze, and present weekly/monthly performance metrics (ROAS, CPL, CTR) and monitor the technical SEO health and traffic growth of the website blog.

• *Requirements \& Qualifications**

\* \*Experience:\* 3\+ years of hands\-on experience running high\-budget paid ad campaigns, ideally for high\-ticket industries like interior design, luxury real estate, or premium modular furniture.

\* \*AI Campaign Optimization:\* Proven track record of using predictive AI platforms and automated asset tools to build, test, and scale ad campaigns rapidly.

\* Required Toolkit: \*Meta Advantage\+ Campaigns\* (machine learning for budget and targeting optimization), \*AdCreative.ai / Pencil\* (AI\-driven banner variant generation based on historical performance), and \*ChatGPT / Claude\* (writing high\-intent, psychologically targeted ad hooks).

\* \*Technical Expertise:\* Deep expertise in Meta Ads Manager, Facebook Pixel setup, custom conversions, and Google Analytics.

\* \*Analytical Mindset:\* Strong capability to numbers\-crunch, interpret complex data trends, and pivot strategies based on ROI.

• *Benefits**

• Medical benefits to ensure healthy troopers. We are with you in your tough times.
• A weekend for work\-life balance. You work only 5 days a week.
• Provident fund for your long term goals.

Pay: ₹30,000\.00 \- ₹35,000\.00 per month

Work Location: In person