Performance Marketing Manager

Performance Marketing Manager – Job Description

• *Company:** Appcare Media Solutions LLP
• *Experience Required:** 2–3 Years
• *Location:** Mumbai
• *Department:** Digital Marketing
• *Employment Type:** Full\-Time

About Us

Appcare Media Solutions LLP is a fast\-growing digital and technology\-driven company focused on delivering innovative marketing and business solutions. We are looking for a highly skilled and result\-oriented **Performance Marketing Manager** who can lead paid marketing campaigns, drive quality leads, improve ROI, and scale business growth through strategic digital advertising.

Job Role

We are seeking an experienced **Performance Marketing Manager** with strong expertise in paid advertising, campaign optimization, analytics, and lead generation. The ideal candidate should have hands\-on experience in managing high\-budget campaigns across multiple digital platforms and delivering measurable business results.

Key Responsibilities

* Plan, execute, and optimize paid marketing campaigns across

• Google Ads
• Meta Ads (Facebook \& Instagram)
• LinkedIn Ads
• YouTube Ads
• Display \& Remarketing Campaigns
• Generate high\-quality leads and maximize ROI through data\-driven strategies.
• Manage campaign budgets efficiently and improve CPL, CPA, ROAS, and conversion rates.
• Conduct audience research, competitor analysis, and keyword planning.
• Monitor campaign performance daily and prepare performance reports.
• Implement A/B testing for creatives, landing pages, and ad copies.
• Coordinate with the design and content team for ad creatives and marketing assets.
• Track website traffic, user behavior, and conversions using:
• Google Analytics
• Google Tag Manager
• Meta Pixel
• Conversion Tracking Tools
• Develop retargeting and funnel strategies to improve lead nurturing.
• Stay updated with the latest digital marketing trends, algorithms, and advertising policies.
• Work closely with sales and management teams to achieve business growth targets.

Required Skills \& Qualifications

• 2–3 years of proven experience in Performance Marketing / Paid Media.
• Strong hands\-on experience with:
• Google Ads
• Meta Ads Manager
• Google Analytics
• Google Tag Manager
• Excellent understanding of:
• Lead Generation
• Conversion Optimization
• Funnel Marketing
• Retargeting Strategies
• Campaign Scaling
• Strong analytical and reporting skills.
• Experience in handling monthly ad budgets and performance targets.
• Good communication and team coordination skills.
• Ability to work in a fast\-paced and target\-driven environment.

Preferred Candidate Profile

• Certification in Google Ads or Meta Ads is an added advantage.
• Experience working in a digital marketing agency or tech company preferred.
• Strong problem\-solving and strategic thinking ability.
• Passionate about growth marketing and performance\-driven campaigns.

Benefits

• Career Growth Opportunities
• Friendly \& Professional Work Environment
• Opportunity to work on multiple high\-growth projects

Pay: From ₹20,000\.00 per month

Experience

• Performance marketing: 2 years (Required)

Location

• Mumbai, Maharashtra (Required)

Work Location: In person