Performance Marketing Manager

Job Title: Performance Marketing Manager

Location: Gurugram

Experience: 3–5 Years

Working Days: Monday to Friday (5 Days Working)

Job Summary

We are looking for a data\-driven and result\-oriented Performance Marketing Manager with 3–5 years of experience in planning, executing, and optimizing paid digital marketing campaigns. The ideal candidate should have strong expertise in performance marketing platforms, analytics, campaign optimization, and AI\-powered marketing tools.

Key Responsibilities

Plan, execute, and optimize paid campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other relevant platforms.

Manage campaign budgets and maximize ROI, ROAS, lead quality, and conversions.

Develop performance marketing strategies aligned with business objectives.

Monitor key metrics such as CPC, CPL, CPA, CTR, conversion rate, and ROAS.

Conduct A/B testing for ad creatives, landing pages, audiences, and campaign strategies.

Analyze campaign data and prepare regular performance reports with actionable insights.

Collaborate with creative, content, and sales teams to improve campaign effectiveness.

Identify new growth opportunities, audience segments, and marketing channels.

Use AI tools for campaign research, audience insights, content ideation, automation, data analysis, and optimization.

Stay updated with the latest digital marketing trends, platform updates, and AI\-driven marketing technologies.

Develop and implement GEO (Generative Engine Optimization) strategies to improve brand visibility across AI\-powered search platforms such as ChatGPT, Google AI Overviews, Gemini, Perplexity, and other generative search engines.

Required Skills \& Qualifications

3–5 years of relevant experience in performance marketing.

Strong hands\-on experience with Google Ads and Meta Ads Manager.

Knowledge of Google Analytics, Google Tag Manager, and conversion tracking.

Strong understanding of performance metrics and marketing funnels.

Experience in budget management and campaign optimization.

Proficiency in using AI tools for marketing, research, analysis, and productivity.

Strong analytical, problem\-solving, and communication skills.

Ability to independently manage multiple campaigns and deliver measurable results.

Pay: ₹40,000\.00 \- ₹50,000\.00 per month

Work Location: In person