Performance Marketing Manager

• *Location:** Sector\- 63 Noida (Nearest Noida Electronic City Metro Station)
• *Mode:** On\-site \| 5 Days
• *Working Experience:** 5\+ Years

• *About the Company**

Backdropsource.in is a global e\-commerce brand serving photographers, event creators, and storytellers. We specialize in creating high\-quality backdrops and visual products while continuously expanding our digital presence and customer reach.

• *About the Role**

We are looking for an experienced Performance Marketing Manager (PMM) to drive paid marketing initiatives and business growth. The role requires strong hands\-on expertise in PPC/Google Ads, including Performance Max (PMax), and Meta Ads, along with the ability to analyze campaign performance, optimize budgets, and deliver measurable results.

**Important**

Hands\-on experience with **Google Performance Max (PMax)** campaigns is mandatory, preferably with **2\+ years of recent experience**. Search Campaign experience can be older, but candidates without hands\-on PMax experience will not be considered for the role.

• *Key Responsibilities**

PPC \& Google Ads

● Plan, execute, and optimize PPC campaigns across Google Ads.

● Manage Performance Max (PMax), Search, Display, Shopping, and other relevant campaigns.

● Monitor budgets, bids, ROAS, CPA, CTR, CPC, and conversions.

● Identify opportunities to improve campaign efficiency and ROI.

● Hands\-on experience with Performance Max (PMax) campaigns is mandatory.

Meta Ads

● Plan and manage paid campaigns across Facebook and Instagram.

● Develop audience targeting, retargeting, and conversion campaigns.

● Test creatives, audiences, and campaign strategies.

● Analyze performance and optimize campaigns for better results. Analytics \& Reporting

● Track campaign performance using GA4, Google Ads, and Meta Ads Manager.

● Prepare regular performance reports and actionable insights.

● Analyze data to identify trends and improve conversions.

Growth \& Optimization

● Conduct A/B testing and experimentation across campaigns.

● Develop retargeting and conversion\-focused strategies.

● Identify landing\-page and funnel optimization opportunities.

● Stay updated with the latest paid media trends and best practices.

• *Required Skills \& Qualifications**

● 5\+ years of experience in Performance/Paid Marketing.

● **Mandatory:** Hands\-on experience with PPC/Google Ads and Meta Ads.

● **Mandatory:** Hands\-on experience with Google Performance Max (PMax), ideally 2\+ years of recent experience.

● Strong understanding of paid acquisition and conversion funnels.

● Knowledge of ROAS, CPA, CPC, CTR, and Conversion Rate.

● Strong analytical and problem\-solving skills.

● Experience with e\-commerce/performance\-driven campaigns is preferred.

● Search Campaign experience can be older; however, candidates without PMax experience will not be considered for the interview.

• *What You’ll Get**

● 5\-day work week.

● Hands\-on experience in a global e\-commerce environment.

● Opportunity to work on performance\-driven growth initiatives.

● Learning and growth opportunities.

• *Apply Now**

If you have strong hands\-on experience in PPC and Meta Ads and are passionate about driving measurable business growth, we’d love to hear from you. Send your updated CV to: **hr@backdropsource.com**

Pay: ₹35,000\.00 \- ₹50,000\.00 per month

Benefits

• Provident Fund

Work Location: In person